{"id":2995,"date":"2017-02-02T10:38:04","date_gmt":"2017-02-02T10:38:04","guid":{"rendered":"https:\/\/www.revechat.com\/?p=2995"},"modified":"2025-12-03T09:15:31","modified_gmt":"2025-12-03T09:15:31","slug":"multi-channel-customer-support","status":"publish","type":"post","link":"https:\/\/www.revechat.com\/blog\/multi-channel-customer-support\/","title":{"rendered":"How to Implement Multi Channel Customer Support: Benefits, Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Having just one or two channels for support is never an ideal strategy in times when brands are expected to be present on different channels together and deliver a seamless experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers too have gone quite demanding as they now want a choice for the channel to receive support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">90% of customers<\/span><span style=\"font-weight: 400;\"> expect consistent interactions across channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where multi-channel customer support enters the scene and becomes a major differentiator for companies of all sizes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also becoming\u00a0the key to offering quick, convenient experiences on the preferred channels of your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, your business needs to adopt a multichannel approach for digital engagement and maintain consistency across channels.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Multi Channel Customer Support?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By definition, multichannel support is the strategy of using different methods of communication together for customers to reach a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The value of this type of support is required because every customer has their own ways of interacting with brands and may not use the same channel to contact a business.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-203352 aligncenter\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Multichannel-support.png\" alt=\"Multichannel support\" width=\"445\" height=\"402\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Multichannel-support.png 445w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Multichannel-support-300x271.png 300w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In general, multichannel customer service can combine a variety of platforms together or a few of them separately such as live chat, social media, email, knowledge base, etc. to enhance the digital experience for clients.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Importance of Multi Channel Customer Support for Your Business\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brands now realize the value of having a broad presence across channels to handle customers successfully and delivering them great experiences. <\/span><a title=\"51% of companies\" href=\"https:\/\/lmistatic.blob.core.windows.net\/document-library\/boldchat\/pdf\/en\/omni-channel-customer-care.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">51% of companies<\/span><\/a><span style=\"font-weight: 400;\"> today use at least eight channels to engage, communicate and interact with users. When your business is available on multiple channels, it always ensures value to customers.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-203353 aligncenter\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Importance-of-multichannel-customer-support.png\" alt=\"Importance of multichannel customer support\" width=\"713\" height=\"411\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Importance-of-multichannel-customer-support.png 800w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Importance-of-multichannel-customer-support-300x173.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Importance-of-multichannel-customer-support-768x443.png 768w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Multichannel support can add value to your business in many ways.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer convenience<\/b><span style=\"font-weight: 400;\"> \u2013 Customers always wish to have the freedom of engaging with a brand that is present across different channels and that is available as and where customers expect them to be.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Faster resolution time<\/b><span style=\"font-weight: 400;\"> \u2013 Brands with a multichannel customer support strategy are able to deliver quick answers to customers\u2019 queries, therefore, achieving a faster resolution time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Consistent customer experience<\/b><span style=\"font-weight: 400;\"> \u2013 By using many channels for customer support, a business can give users the flexibility to switch between channels and have their queries resolved.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Efficient team productivity <\/b><span style=\"font-weight: 400;\">\u2013 Agents can be distributed to various <\/span><a title=\"customer service channels\" href=\"https:\/\/www.revechat.com\/blog\/customer-service-channels\/\"><span style=\"font-weight: 400;\">customer service channels<\/span><\/a><span style=\"font-weight: 400;\"> according to expertise and this often frees up the load, therefore, making the team productivity go up.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scalability of support<\/b><span style=\"font-weight: 400;\"> \u2013 Having multiple channels for customer service gives the advantages of scaling the support as and when needed in the future to meet the ever-growing expectations of customers.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Things to Consider While Managing Multi Channel Customer Support\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Enhancing customer experience is mostly the driving force behind the strategy of being present on various channels at the same time. Your business can make it successful only when the resources and energy are streamlined together. Plus, more channels mean your business needs to take more responsibility to ensure value to customers at every stage of the support journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many things are there to consider when your business decides to offer multichannel customers support.\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><a href=\"#identify\"> Identify Your Preferred Customer Channels<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#link\"> Link All Your Support Channels to the Same Interface<\/a>\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#use\"> Use Chatbots for Conversation Support<\/a>\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#2\">Know the Customer Context<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#include\"> Include a Human Touch<\/a>\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#evaluate\"> Evaluate Your Channel Performance<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#offer\"> Offer Awesome Mobile Support Experience<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#review\"> Review All Your Customer Interactions Regularly<\/a>\u00a0\u00a0<\/span><b>\u00a0<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at each of the ways;\u00a0<\/span><\/p>\n<h2><span id=\"identify\" style=\"font-weight: 400;\">1. Identify Your Preferred Customer Channels\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers prefer to interact with brands that offer support on many channels. This gives them the choice to switch to any channel and get value with the interactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping this in mind, your business must have a mix of channels to attract customers and show them you understand their preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many popular channels around such as live chat, social media, email, knowledge bases, and self-service tools, etc, the key is to identify the channels that are incongruent with your brand vision and leverage its potential.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-203354 aligncenter\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Different-channels-of-customer-communications.png\" alt=\"Different channels of customer communications\" width=\"709\" height=\"410\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Different-channels-of-customer-communications.png 951w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Different-channels-of-customer-communications-300x174.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Different-channels-of-customer-communications-768x444.png 768w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Best practices in identifying customer channels\u00a0\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Understand the current trends<\/b><span style=\"font-weight: 400;\"> &#8211; Before choosing support channels, you need to analyze different <\/span><a title=\"customer service examples\" href=\"https:\/\/www.revechat.com\/blog\/customer-experience-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer service examples<\/span><\/a><span style=\"font-weight: 400;\"> and understand the trends in the market to get a good idea about what customers prefer today to get in touch with a brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Offer channels you can handle efficiently<\/b><span style=\"font-weight: 400;\"> &#8211; It\u2019s important to restrict the support to a few channels only in order to avoid stretching the resources and team beyond a point.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Maintain consistency across channels<\/b><span style=\"font-weight: 400;\"> &#8211; Using a common workflow process and knowledge bases are vital to maintaining consistency across support channels and ensuring awesome experiences to customers.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"link\" style=\"font-weight: 400;\">2. Link All Your Support Channels to the Same Interface\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers want quick answers to their queries. If you keep them waiting even a little longer, they might feel frustrated and even switch over to your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many channels and responses to handle simultaneously, your agents may feel constrained at times and this can adversely affect the response time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid that situation, your business should link all the support channels to the same interface such as live chat, social media, messaging app, video chat, and let the agents become more productive in dealing with customers.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-203355 aligncenter\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Customer-support-channel-in-one-dashboard.png\" alt=\"Customer support channel in one dashboard\" width=\"866\" height=\"449\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Customer-support-channel-in-one-dashboard.png 1286w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Customer-support-channel-in-one-dashboard-300x156.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Customer-support-channel-in-one-dashboard-768x398.png 768w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Customer-support-channel-in-one-dashboard-1024x531.png 1024w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Benefits of having one interface for all support channels\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your support team will be able to respond to queries in a quick time and <\/span><b>achieve a better average response<\/b><span style=\"font-weight: 400;\"> time when it can access all channels from the same dashboard.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accessing the customer data will be easier when there is just one interface to look to and this can help the agent to <\/span><b>maintain a superior customer follow-up<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When the support team finds every customer information in one place and can respond from there itself, it can easily <\/span><b>avoid the hassles of switching between channels<\/b><span style=\"font-weight: 400;\"> and improve productivity.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"use\" style=\"font-weight: 400;\">3. Use Chatbots for Conversation Support\u00a0 \u00a0<\/span><\/h2>\n<p><a title=\"50% of consumers\" href=\"https:\/\/www.accenture.com\/us-en#zoom=50\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">50% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> don\u2019t mind whether they are dealing with humans or AI-enabled assistants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A growing number of brands are choosing chatbots as an integral part of customer service to automate responses and free up agents to focus on other equally critical tasks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bots can give your business the freedom to provide prompt assistance at various touchpoints of the customer journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When bots are used for multichannel customer engagement, it not only saves operational costs but also improves response, therefore, enhancing the customer service experience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-203356 aligncenter\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Chatbot-for-customer-support.png\" alt=\"Chatbot for customer support\" width=\"417\" height=\"572\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Chatbot-for-customer-support.png 504w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Chatbot-for-customer-support-219x300.png 219w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">HDFC Eva banking <a href=\"https:\/\/www.revechat.com\/blog\/customer-service-chatbots\/\" target=\"_blank\" rel=\"noopener\">chatbot<\/a><\/span><span style=\"font-weight: 400;\"> for customer service is a great example of how to provide multichannel service to customers in an efficient manner. It uses the latest Natural Language Processing (NLP) to understand the user requests and offers information in zero wait time.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to use chatbots for customer support?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s easy to <\/span><b>automate simple queries with <a title=\"AI chatbots\" href=\"https:\/\/www.revechat.com\/chatbots\/\" target=\"_blank\" rel=\"noopener\">AI chatbots<\/a><\/b><span style=\"font-weight: 400;\">\u00a0and provide quick answers so that the number of support ticketed from customers can be reduced.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer service chatbots can be trained to <\/span><b>efficiently decipher customer needs<\/b><span style=\"font-weight: 400;\">, deliver relevant answers, and minimize wait time.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your business can <\/span><b>use bots as the first point of contact<\/b><span style=\"font-weight: 400;\"> to reduce customer churn and make a human handover for complex issues.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"2\" style=\"font-weight: 400;\">4. Know the Customer Context\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers like to switch between channels when interacting with brands. They also wish to get the same type of experience across different channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that reason, your business should first try to clearly understand <\/span><a title=\"customer service trends\" href=\"https:\/\/www.revechat.com\/blog\/customer-service-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer service trends<\/span><\/a><span style=\"font-weight: 400;\"> and then strive to maintain context across various channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you do that, customers are spared the inconvenience of repeating their problems every time they change channels.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why do you need to identify customer context?\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Personalized response <\/b><span style=\"font-weight: 400;\">&#8211; Your business will always be in a better position to personalize the customer experience once it\u2019s able to identify customer context.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer intent<\/b><span style=\"font-weight: 400;\"> &#8211; When customer intent is known, it becomes easy to identify where they stand in the buyer\u2019s journey and then tweak response based on that.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Optimize customer journey<\/b><span style=\"font-weight: 400;\"> &#8211; Knowing the context will give you an opportunity to understand the reason customers have chosen to connect with the business and then streamline the process to optimize their journey.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"include\" style=\"font-weight: 400;\">5. Include a Human Touch\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bots handle <\/span><span style=\"font-weight: 400;\">85%<\/span><span style=\"font-weight: 400;\"> of all customer service interactions without the involvement of any human intervention.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even when automation is taking center stage in customer service and Artificial intelligence (AI) driving customer service interactions to digital platforms, it would be a mistake if the human touch is completely removed from the support delivery.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will always be certain complex situations where customers would want to speak to someone to get their doubts removed.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-203357 aligncenter\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Include-a-human-touch.png\" alt=\"Include a human touch\" width=\"670\" height=\"584\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Include-a-human-touch.png 670w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Include-a-human-touch-300x261.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To include a human touch, you need to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze every interaction to<\/span><b> understand when and where a human touch is needed<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Combine the power of automation with personalized experiences<\/b><span style=\"font-weight: 400;\"> to boost customer experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand the gravity of the support needs of customers and <\/span><b>allocate resources judiciously to human intervention<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Involving your customer support team at the right time is always the key to minimizing excessive reliance on AI-powered technology and include a human touch to support.\u00a0<\/span><\/p>\n<h2><span id=\"evaluate\" style=\"font-weight: 400;\">6. Evaluate Your Channel Performance<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For your business, not all channels will be equally rewarding. While some may maintain their usability for long, others might lose their relevance with time for customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well before any channel ceasing to matter, you need to regularly evaluate all of them and see how they fit in with the continuously changing contours of customer demand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the analysis of customer channels, you will be in a better position to identify the key customer and team metrics and then improve upon them.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The evaluation will also give a deep insight into what customers want and how to train the team to bridge the gap between what is delivered and what is expected.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tips to evaluate your channel performance\u00a0 \u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer metrics<\/b><span style=\"font-weight: 400;\"> &#8211; Tracking key customer metrics such as Net Promoter Score (NPS), First Response Time (FRT), Resolution Time, and <a href=\"https:\/\/www.revechat.com\/blog\/customer-satisfaction\/\" target=\"_blank\" rel=\"noopener\">Customer Satisfaction<\/a> Score (CSAT) can give you a good idea of how your support and <a href=\"https:\/\/www.revechat.com\/blog\/multichannel-marketing\/\" title=\"multichannel marketing system\" target=\"_blank\" rel=\"noopener\">multichannel marketing system<\/a> is performing.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Team metrics <\/b><span style=\"font-weight: 400;\">&#8211; Your business needs to measure the team performance against popular KPI metrics such as Efficiency, Quality, Initiative, and Helpfulness to get a good grasp on the performance of customer channels.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"offer\" style=\"font-weight: 400;\">7. Offer Awesome Mobile Support Experience<\/span><\/h2>\n<p><a title=\"One-third of all customers \" href=\"http:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">One-third of all customers <\/span><\/a><span style=\"font-weight: 400;\">use their mobile devices to reach out to businesses or get in touch with the customer service team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With smartphone usages skyrocketing across the globe, not offering mobile support experiences could be a huge loss for any business that sets high standards for itself.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile traffic is something you just can\u2019t ignore, so your business needs to devise the right support strategy to benefit from one of the key customer service channels around.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-203358 aligncenter\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Mobile-support-experience.png\" alt=\"Mobile support experience\" width=\"562\" height=\"576\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Mobile-support-experience.png 605w, https:\/\/www.revechat.com\/wp-content\/uploads\/2017\/02\/Mobile-support-experience-293x300.png 293w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Deloitte is a large multinational professional services network that shows how to get mobile multichannel support strategy right. Through <\/span><a title=\"Deloitte Insights\" href=\"https:\/\/www2.deloitte.com\/ca\/en\/pages\/deloitte-analytics\/articles\/omnia-ai-insights.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Deloitte Insights<\/span><\/a><span style=\"font-weight: 400;\">, an educational hub, it produces mobile-friendly content and smoothly delivers a better customer experience.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tips to offer great mobile support experience\u00a0 \u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure you <\/span><b>use responsive design and adaptive layouts<\/b><span style=\"font-weight: 400;\"> so that all your service pages are mobile-friendly and all the content is readable.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Integrate <a title=\"live chat software\" href=\"https:\/\/www.revechat.com\/live-chat-software\/\" target=\"_blank\" rel=\"noopener\">live chat software<\/a>\u00a0and offer support on mobile devices<\/b><span style=\"font-weight: 400;\"> to help customers reach out to your business quickly and get responses on an immediate basis.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Show your mobile number at all key places<\/b><span style=\"font-weight: 400;\"> where customers may seek support, be it product pages, navigation menus, FAQs, Help Center, etc.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"review\" style=\"font-weight: 400;\">8. Review All Your Customer Interactions Regularly\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding customer interactions on a regular basis is always one of the key aspects of customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not reviewing all the calls, emails, social media messages, live chat history from customers, it means you\u2019re not evaluating the quality of your support.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to review the customer conversations:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want <\/span><b>a good understanding of what customers expect<\/b><span style=\"font-weight: 400;\"> from your business and what you deliver to them\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to <\/span><b>know which customer channel is performing<\/b><span style=\"font-weight: 400;\"> and which is not up to the mark\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to <\/span><b>revise your support strategy<\/b><span style=\"font-weight: 400;\"> by ironing out the flaws\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, make sure you\u2019re aware of customer expectations through regular analysis of their conversations as only this can give you a reason to improve the value of support.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Multi Channel vs Omni Channel support\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gaining customer insights and understanding their behavior or sentiments is always a challenging task. Many businesses have a poor idea of customer actions across multiple interactions. So, you need to know about <\/span><a title=\"omnichannel vs multichannel\" href=\"https:\/\/www.revechat.com\/blog\/omnichannel-vs-multichannel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">omnichannel vs multichannel<\/span><\/a><span style=\"font-weight: 400;\"> support strategy and how it fits better for your business.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The multichannel approach is about helping <\/span><b>customers reach the brand via a maximum number of channels<\/b><span style=\"font-weight: 400;\"> whereas omnichannel support is a holistic approach with a view to connect all channels to engage with customers.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer engagement is siloed in the multichannel strategy <\/b><span style=\"font-weight: 400;\">while on the other hand, the omnichannel strategy ensures that customers get a unified messaging experience through every channel.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multichannel service does not aim to <\/span><b>connect the touchpoints together<\/b><span style=\"font-weight: 400;\"> while an omnichannel strategy is about understanding customer journeys better to serve with personalized solutions.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Delight Your Customers with Multi Channel Support\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing multichannel support is now essential to keeping pace with the changing aspirations of customers who expect brands to have a presence across various channels. Your business needs to identify the right channels, link them all to the same interface and regularly evaluate channel performance to ensure value to customer engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more brands looking to invest in different channels to reach out to customers, you should not lag behind and adapt to the current trends in the market. And this is where a multichannel approach can fit in and help you delight your customers across touchpoints.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having just one or two channels for support is never an ideal strategy in times when brands are expected to be present on different channels together and deliver a seamless experience.\u00a0 Customers too have gone quite demanding as they now want a choice for the channel to receive support.\u00a0 90% of customers expect consistent interactions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":203351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,13],"tags":[780,779,781],"class_list":["post-2995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-customer-service","tag-multi-channel-customer-service","tag-multi-channel-customer-support","tag-omnichannel-vs-multi-channel-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/2995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/comments?post=2995"}],"version-history":[{"count":9,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/2995\/revisions"}],"predecessor-version":[{"id":277699,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/2995\/revisions\/277699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media\/203351"}],"wp:attachment":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media?parent=2995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/categories?post=2995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/tags?post=2995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}