{"id":232660,"date":"2022-12-27T09:19:52","date_gmt":"2022-12-27T09:19:52","guid":{"rendered":"https:\/\/www.revechat.com\/blog\/"},"modified":"2026-05-06T04:35:58","modified_gmt":"2026-05-06T04:35:58","slug":"customer-engagement-ideas","status":"publish","type":"post","link":"https:\/\/www.revechat.com\/blog\/customer-engagement-ideas\/","title":{"rendered":"Top 12 Customer Engagement Ideas to Uplift Brand Loyalty"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">&nbsp;As the company owner, you must be thinking a lot about getting more sales conversions. But how much time do you spend thinking about your existing customers, how you can make them happier, and make their lives better? Confused? This blog will talk about the best customer engagement ideas for your consideration.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As per different research<\/span> <span style=\"font-weight: 400;\">surveys<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">it is 6 times more expensive to get new customers rather than to retain your existing ones. It will be also easier for you to sell your products or services to your existing customers than to new consumers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With great customer engagement ideas, you can develop a long-term relationship with your customers and gradually make them loyal to your brand. Chances are that they will be your brand ambassadors and refer you to their friends and families.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only that, great customer engagement helps you to get more sales conversions, happy customers, less churn, and some great referrals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In short, you can build a great company that your competitors rave about.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here, is one thing you need to understand, the basic difference between an engaged customer and the average one. The engaged customer will not only buy products from you but also will interact with your brand through emails, social media channels and other ways to get updated all the time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whereas, the average customer will buy some products and then forget about your brand. Apart from that, the engaged customer will also refer you to others. I bet such customers are much better to nurture rather than the average ones.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here, in this blog, I shall discuss some great customer engagement ideas that will help you develop a tribe of happy and loyal customers. I will also share some great examples where brands have wooed their customers with some great and memorable experiences.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, let\u2019s get started!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Customer Engagement?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Let me try to provide here a basic definition. Customer engagement is the bouquet of different ways, tools, and resources companies use to build long-term positive customer relationships.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;Customer engagement refers to the different ways that customers use to get in touch and interact with your brand. To stay ahead of your competitors, you have no choice but to build different useful strategies for providing effective customer engagement.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;If you don\u2019t, chances are that gradually you are going to lose the race, turning your happy customers into unhappy ones, even worse you can say the dissatisfied ones.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here you have a great chance to win as the customer expectation is set quite low now.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As most companies are mainly interested in sales conversions and finding out different ways to earn more, customers get neglected. So, here you get a chance to woo them by offering beautiful and memorable experiences with your brand that your customers will cherish.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The process of customer engagement is basically built on an emotional attachment that starts when a user gets in touch with you for the very first time, it gradually develops to be stronger and extends for a lifetime.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;Once you can establish that beautiful relationship with your customers, it\u2019s going to reflect on your overall sales conversions-definitely it will be increased.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t trust me, trust the<\/span> <span style=\"font-weight: 400;\">numbers<\/span><span style=\"font-weight: 400;\">. Nearly 84% of the companies who invest in providing a better experience to customers always get an increased revenue of 4-8% more than other competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here, the point is to provide customers with more rather than just selling your products or services. But how to understand if you are on the right path? Check the points below.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Customers are liking and commenting on your social media channels<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Your initiatives like quizzes, promotions, or campaigns are getting viral<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customers are enjoying your loyalty programs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">People are posting positive reviews about your brand on other sites<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You are getting recommendations from the customers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">People are reading your blogs, and different content, watching and loving your videos<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"976\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2022\/12\/different-tools-available-for-customer-engagement.jpg\" alt=\"different tools available for customer engagement\" class=\"wp-image-232673\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>What Does a Good Customer Engagement Strategy Look Like?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a valid thought that may come to your mind. These customer engagement programs may differ based on what kind of business you have or how you interact with your consumers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, a normal brick-and-mortar store will have different strategies to engage with its customers whereas if you have an online business, your strategies will be different.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, there are the main 4 key points to keep in mind for turning a basic customer engagement strategy into the best one.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><h3><b>Different Touchpoints for Customer Engagement<\/b><\/h3><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Let the customers get in touch with you via <\/span><a href=\"https:\/\/www.revechat.com\/blog\/omnichannel-marketing\/\"><span style=\"font-weight: 400;\">different channels<\/span><\/a><span style=\"font-weight: 400;\">. When the customer engages with your brand on the website, gives a call to your support center, or even interacts with your support team member through a live chat or chatbot, this can be called brand engagement.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All these channels are basically methods that the customers use to directly engage with you, your team members, and most importantly your brand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><h3><b>Your Customer Support Team<\/b><\/h3><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your customer support department is the main face of your brand because they directly handle the customers. To get any kind of information or assistance, they always contact your customer support team. So, you have to select the right team members for this department.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.revechat.com\/blog\/communicate-with-customers\/\"><span style=\"font-weight: 400;\">interaction<\/span><\/a><span style=\"font-weight: 400;\"> between the customers and the support agents may close many deals or even harm your brand image making customers unhappy and dissatisfied. So, select your team wisely.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><h3><b>Brand Engagement<\/b><\/h3><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Brand engagement can be called an important process rather than just an interaction. It helps you to develop a positive long-term relationship with the customers. <\/span><span style=\"font-weight: 400;\">If you can truly engage with them, eventually you will get some happy customers who will definitely refer your brand to others.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Some Great Ideas for Better Customer Engagement<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Great customer engagement ideas will always inspire you to opt for the newest ways for catering to the customers\u2019 requirements. To give you a bird\u2019s eye view, here I have included the best 12 customer engagement ideas that you would like to consider for your business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Welcome Messages<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Studies show that, after subscribing to your services, <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/18\/welcome-email\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">74% of customers<\/span><\/a><span style=\"font-weight: 400;\"> expect welcome mail from your side and you have to meet their expectations to make them happy about you. A short and simple welcome mail can do wonders.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These welcome emails have an<\/span><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">open rate of 50%,<\/span><\/a><span style=\"font-weight: 400;\"> which is much more effective than sending periodic newsletters. Well-written messages always help you to engage with your customers, offer them assistance, and inform them about your latest product updates, or other offers and discounts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are several ways to say \u2018Hi\u2019 to your customers but the best would be to make it unique and memorable for them. Yes, it\u2019s hard to develop innovative words to make it more engaging but it\u2019s not impossible.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Conduct Contests and Quizzes<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can definitely be innovative here to make interesting contests and quizzes in order to engage with the customers in a better way. Let\u2019s face the fact that customers want to feel special. If you want to be noticed amongst your competitors, you need to think of unique ways to design interactive contests for them to stand out from the lot.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;The product knowledge-related contests not only excite the customers but also will enhance their knowledge about your products and services. You can definitely offer special prizes and certifications for their active participation.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Giveaways<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Every company needs some strategies to reach its target audience. This is the reason why a new promotional activity is getting popular nowadays known as \u2018Giveaway.\u2019<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here, some free gifts have been offered to a certain number of chosen winners out of a large group of people through different types of competitions. The objective here is to get engaged with a large number of people at a time and let them know about the brand, its products, and services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a great way to boost customer engagement for your company. We all love free gifts, and so do your customers. Running some friendly competitions to win prizes is a great initiative for engaging with them.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>4. Create Unique Experiences for Customers<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To develop a good customer engagement strategy, you need to be more innovative rather than just being on phone calls or arranging occasional quiz contests. You should have a big picture in your mind.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s not only about providing some unique experiences to them, rather it\u2019s about beautifying your customer\u2019s whole journey with your brand, and how you both interact with each other.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, instead, of developing a single marketing strategy to communicate with every customer, create different strategies for those various stages of a customer\u2019s journey. It\u2019s not only about sending emails to them, it should include much more like<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Making videos and podcasts<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Developing social media content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Online ads for different customer segments<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">PR, and other media activities<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The objective of creating such different types of content should not be selling your products or services, but rather providing valuable content to your customers and standing up for them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Such an approach will definitely make them comfortable with your company and you can gain their trust in your company. Your motto will be to create a long-lasting positive impression.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>5. Use Live Chat to Engage Proactively with Customers<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To engage with customers in the most effective way, there are some tools available in the market. Live chat is definitely one of the best options amongst the lot.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An <a href=\"https:\/\/www.revechat.com\/live-chat-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Live chat software<\/a> integrated into your website lets your support team monitor the website visitors in real-time, and provide information like their geographic locations, past visits, total time spent on your site, chat history, etc. Rather than just waiting for the customers to poke your team, the support agent himself can proactively engage with the website visitors to offer instant assistance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;Apart from that, live chat makes it very easy for customers to get in touch with you. Through live chat, they can initiate a conversation, voice or video calls to your support team in no time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">In short, it is a great option to opt for providing excellent personalized experiences to your customers.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>6. Deploy Chatbots<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies do not have the resource to offer 24\/7 customer support, and your team can not be available all the time. But if you have an online business, you must be having customers all around the world with different geographic locations and time zones.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, customers may visit your website at any time and there has to be someone to take care of them. <\/span><a href=\"https:\/\/www.revechat.com\/chatbots\/\"><span style=\"font-weight: 400;\">Chatbots<\/span><\/a><span style=\"font-weight: 400;\"> here come into the picture to save you. It is capable of responding to customer queries just like a real human agent without even letting them understand that they are talking to a machine.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only that, chatbots can automate many of your operations, leading to reducing your overall company expenses. Many times, the support team gets busy handling a lot of customers at a time, and being capable of handling multiple customers at a time, a chatbot can save them there too.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers don\u2019t like to wait, always prefer immediate responses, and the chatbot caters to their requirements. It provides them prompt replies, FAQs, different informative articles for self-help and also automatically transfers the chat sessions to real human agents if required.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>7. Develop Personalized Content<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The easiest way to understand the importance of personalized content is by placing yourself in the shoes of a customer. Suppose you are visiting a website or an application. What do you expect? Some personalized content as per your requirements. Trust me, you are not exceptional.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As per a<\/span> <span style=\"font-weight: 400;\">study<\/span><span style=\"font-weight: 400;\">, nearly 91% of people prefer to buy from brands that give them personalized deals, offers, and other recommendations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers develop some expectations from different brands, so you have to meet those criteria to get their preferences.&nbsp; You have several ways to do this. One would be making the feedback collection an integral part of your complete product design.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"839\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2022\/12\/duolingo.jpg\" alt=\"\" class=\"wp-image-232674\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Let me give one example here.<\/span> <span style=\"font-weight: 400;\">Duolingo, a language learning application has been providing great personalized content. When you sign up there, Duolingo starts asking you different relevant questions at every stage. Your answers help the app provide you with personalized experiences catering to your requirements.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>8. Design Different Loyalty Programs<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting some new customers on board is costlier than retaining your existing ones. This is the reason why companies always need to walk some extra miles to make their existing customers happy and satisfied. Well planned loyalty programs can help you out here. It\u2019s a great way to engage with your customers and appreciate them for their loyalty to your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a part of a loyalty program, you can offer them free gifts, discounts, interesting deals, and even a free upgradation of your services.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The American footwear, apparel, and accessories manufacturing brand<\/span> <span style=\"font-weight: 400;\">Nike can be a great example here. As a part of the loyalty programs, it has launched a new membership program for the existing customers offering lots of benefits like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Prizes for successful workout sessions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Personalized promotional activities like deals and discounts<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"633\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2022\/12\/nike.jpg\" alt=\"\" class=\"wp-image-232675\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The more customers come near to their goals, the more they push&nbsp; themselves to achieve them. It\u2019s a great way to engage customers and do some more for them apart from just selling your products or services.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>9. Add Some Gamification<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t need to be always serious with your customers. Sometimes you can add some fun elements to your <a href=\"https:\/\/www.revechat.com\/blog\/customer-engagement-strategies\/\">customer engagement <\/a><\/span><a href=\"https:\/\/www.revechat.com\/blog\/customer-engagement-strategies\/\"><span style=\"font-weight: 400;\">technique<\/span><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.revechat.com\/blog\/customer-engagement-strategies\/\">s<\/a> to provide them enjoyable experiences. I am sure your customers will love it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All these come under gamification that is all about making the engagement strategies fun fulfilled and more exciting. Here are some great tricks for you:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Organize Contests on Different Social Media Channels<\/b><span style=\"font-weight: 400;\">: For example, you can ask customers to make a short video about how they like your products or services, and what they like the most. Later you will announce the winner and offer attractive prizes.<\/span><\/li>\n\n\n\n<li><b>Exciting Games:<\/b><span style=\"font-weight: 400;\"> You can come up with different innovative games to let customers engage with you and build memorable experiences.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>10. Encourage Testimonials from Customers<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reviews and testimonials are important for developing creative customer engagement ideas. There are many ways to collect the testimonials such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Feedback forms<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Review sites<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Surveys<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Questionnaires<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A simple request to customers for providing their thoughts on your products or services will help you to collect lots of testimonials. Amazon has developed a large platform of customer reviews simply by requesting us to review their products within the site itself or through the mail.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>11. Offer Omnichannel Customer Service<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is one such an idea for customer engagement where most of the businesses give less importance. Very few companies are the exceptions and really work hard to provide effective omnichannel customer support.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is one of the most useful customer engagement ideas that can be very much beneficial for your company. Below mentioned are the different channels to consider:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Chatbots<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Live chat<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Social media channels<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Phone<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Call back services<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video and voice calls<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Text messages<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Product demos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email support<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Call back service<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Each of your customers are different facing different issues. You need to provide omni-channel support to customers whenever they need.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes, they want to contact you via email, sometimes they may call you. Many times, they don\u2019t have the time to talk so prefer a call-back service. Your job will be to cater to their needs as per the situation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Offer omni-channel services to your customers and let them choose the suitable ones.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>12. Collect Valuable Customer Feedback<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Collecting customer feedback on a regular basis is a great practise to improve the effectiveness of customer engagement. It not only lets you engage with them but also valuable feedback always pinpoints the drawbacks that your products may have for further improvements.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Always understand the requirements of your customers. If some are new on board, try to get an idea of their first impression of your brand. All these together make a path of direct interaction between both of you, which is the main purpose of customer engagement.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But collecting feedback is not enough. You have to listen to them and work hard to rectify the drawbacks that the customers mentioned. <\/span><b>&nbsp;<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"1062\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2022\/12\/key-channels-of-customer-engagement.jpg\" alt=\"customer engagement channels\" class=\"wp-image-232676\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>Some Great Examples for Customer Engagement<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Studying some of the best customer engagement ideas and strategies is a great way for working hard to get happy and loyal customers. Here, let me discuss some of the best examples of how companies walked the extra mile to make the customer experience unique and memorable.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <b>Sephora<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sephora is a French company dealing with personal and beauty products. It has come up with a great reward program for its customers named \u2018Beauty Insider Rewards Program.\u2019<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It provides its customers with a beautiful eCommerce experience. They can tap on the \u2018beauty bag\u2019 inside the application to enter Sephora\u2019s online store and handle all the social posts from a single app.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"514\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2022\/12\/sephora.jpg\" alt=\"Sephora\" class=\"wp-image-232677\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Customers can shop from Sephora\u2019s eCommerce store, see other details like past orders, favorites, details of their reward points, watch tutorial videos, find the nearest Sephora store, and many more things from a single application.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sephora\u2019s omnichannel marketing strategy helped them to get about<\/span> <span style=\"font-weight: 400;\">11 million online members<\/span><span style=\"font-weight: 400;\"> which helped the brand to make 15 times more sales on their eCommerce store.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <b>Netflix<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I have listed the tech giant Netflix here is because of its great capability to evolve. Tech giant Netflix has earned their spot on our list of <a href=\"https:\/\/www.revechat.com\/blog\/customer-engagement-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer engagement examples<\/a> due to their ability to evolve.&#x200d;&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2022\/12\/netflix.jpg\" alt=\"Netflix\" class=\"wp-image-232678\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Shifting from just selling DVDs to rentals and later rentals to live streaming, this company always think of customer needs and manage itself to pivot as per the requirements.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I can praise more about Netflix here because of their recent initiative-that is coming up with the newest role of a producer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the help of frequent A\/B testing and customer analysis, Netflix always comes up with different entertainment segments as per the preferences of the different groups of customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You must be thinking about how Netflix has been so popular. Well, it\u2019s just because they provide personalized customer experiences.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <b>Apple<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">My list here will be incomplete if I don\u2019t mention Apple Inc. It has inspired most of us and working hard even today to make customers happy. Here I would like to say mad for the brand.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2022\/12\/apple.jpg\" alt=\"Apple\" class=\"wp-image-232680\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">It has completely changed the way we look and understand about the latest technologies. Apple first developed some unique and user-friendly products. While developing these master pieces, the brand always kept the customer preferences and requirements in mind. Instead of working hard on marketing campaigns, Apple always is more focused on product benefits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Apple has always positioned its products as unique and different from its competitors and makes its customers significant too. Yes, this popularity is tough to achieve but highly effective in turning customers into fans.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The Final Words!<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So, the above-mentioned examples show you how to make the communication between the customers and your brand more motivating and exciting. Its\u2019 proven that to get the best results, you have to provide the best product experience that can easily beat your competitors.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But Apart from all the useful customer engagement ideas, you also need an effective platform to engage with your customers proactively rather than just waiting for them to come to you.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How can you expect to get the maximum result, if you don\u2019t deploy the right <\/span><a href=\"https:\/\/www.revechat.com\/blog\/customer-engagement-technology\/\"><span style=\"font-weight: 400;\">technologies<\/span><\/a><span style=\"font-weight: 400;\"> and tools to get there? Well, REVE Chat can help you out here.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">REVE Chat is an <a href=\"https:\/\/www.revechat.com\/blog\/omnichannel-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">omnichannel customer engagement<\/a> software . You can engage with customers on the web as well as the mobile app through its live chat, voice and video chat, and AI-based chatbot technologies.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/www.revechat.com\/sign-up\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Sign Up<\/span><\/a><span style=\"font-weight: 400;\"> for a FREE TRIAL today and see how REVE Chat can help you to elevate customer engagement and a positive brand image.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;As the company owner, you must be thinking a lot about getting more sales conversions. But how much time do you spend thinking about your existing customers, how you can make them happier, and make their lives better? Confused? This blog will talk about the best customer engagement ideas for your consideration.&nbsp; As per different [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":252216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,295,57,306,395,13,58],"tags":[],"class_list":["post-232660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","category-chatbots","category-customer-experience","category-customer-retention","category-customer-satisfaction","category-customer-service","category-live-chat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/232660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/comments?post=232660"}],"version-history":[{"count":16,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/232660\/revisions"}],"predecessor-version":[{"id":303295,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/232660\/revisions\/303295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media\/252216"}],"wp:attachment":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media?parent=232660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/categories?post=232660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/tags?post=232660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}