{"id":188794,"date":"2021-01-06T13:44:12","date_gmt":"2021-01-06T13:44:12","guid":{"rendered":"https:\/\/www.revechat.com\/blog\/"},"modified":"2025-12-29T07:26:39","modified_gmt":"2025-12-29T07:26:39","slug":"increase-online-sales","status":"publish","type":"post","link":"https:\/\/www.revechat.com\/blog\/increase-online-sales\/","title":{"rendered":"15 Powerful Strategies to Increase Online Sales in 2026"},"content":{"rendered":"<span style=\"font-weight: 400;\">The economic crisis created by COVID-19 has significantly accelerated the shift to digital space and shaken up the business landscape. While it was a reality check for businesses that have been reluctant to embrace digital transformation, at the same time many industries have taken the consequences in their stride.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Post-COVID, apart from the eCommerce industry, many B2B and B2C businesses have now realized the <\/span><b>importance of having a digital-first strategy. <\/b><span style=\"font-weight: 400;\">Hence, businesses have to strengthen their place and focus to increase online sales to grow.\u00a0<\/span>\n\n<b>A staggering <\/b><b>120 million online customers<\/b><b>, with a CAGR of 28%, online shoppers are expected to reach over 200 million by 2025. <\/b><span style=\"font-weight: 400;\">Aside from being present where your prospects are, another reason it is important to focus on digital-first as it prioritizes targeted marketing in a way that traditional marketing does not.\u00a0<\/span>\n\n<img decoding=\"async\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2023\/05\/importance-of-digital-marketing-startegy.jpg\" alt=\"importance of digital marketing startegy\" width=\"911\" height=\"1063\" class=\"size-full wp-image-236065 aligncenter\" \/>\n\n<span style=\"font-weight: 400;\">However, it is not that easy to go online. You have to plan a proper marketing strategy in order to boost online sales.<\/span>\n<h2><span style=\"font-weight: 400;\">15\u00a0Strategies to boost your online sales for your website\u00a0<\/span><\/h2>\n<span style=\"font-weight: 400;\">Having a solid <\/span><a title=\"digital customer engagement strategy\" href=\"https:\/\/www.revechat.com\/blog\/customer-engagement-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital customer engagement strategy<\/span><\/a><span style=\"font-weight: 400;\">, properly executed can overcome the challenges of low revenue and significantly increase online sales. We have outlined some key strategies that will help in delivering a great user experience and drive online sales.<\/span>\n\n<span style=\"font-weight: 400;\">Here is a quick tab on the strategies to improve online sales.<\/span>\n<ol>\n \t<li><a href=\"#step1\"><span style=\"font-weight: 400;\"> Determine your sales goals<\/span><\/a><\/li>\n \t<li><a href=\"#step2\"><span style=\"font-weight: 400;\"> Focus on clear brand messaging<\/span><\/a><\/li>\n \t<li><a href=\"#step3\"><span style=\"font-weight: 400;\"> Implement live chat to improve sales conversions<\/span><\/a><\/li>\n \t<li><a href=\"#step4\"><span style=\"font-weight: 400;\"> Focus on your website\u2019s user experience<\/span><\/a><\/li>\n \t<li><a href=\"#step5\"><span style=\"font-weight: 400;\"> Deploy chatbots for 24&#215;7\u00a0sales conversions<\/span><\/a><\/li>\n \t<li><a href=\"#step6\"><span style=\"font-weight: 400;\"> Run paid ads to increase online sales<\/span><\/a><\/li>\n \t<li><a href=\"#step7\"><span style=\"font-weight: 400;\"> Offer free trial without commitment<\/span><\/a><\/li>\n \t<li><a href=\"#step8\"><span style=\"font-weight: 400;\"> Increase online sales with social proof\u00a0<\/span><\/a><\/li>\n \t<li><a href=\"#step9\"><span style=\"font-weight: 400;\"> Drive relevant traffic using social media<\/span><\/a><\/li>\n \t<li><a href=\"#step10\"><span style=\"font-weight: 400;\"> Incorporate good quality product images &amp; videos<\/span><\/a><\/li>\n \t<li><a href=\"#step11\"><span style=\"font-weight: 400;\"> Offer a money-back guarantee<\/span><\/a><\/li>\n \t<li><a href=\"#step12\"><span style=\"font-weight: 400;\"> Avoid friction on checkout pages<\/span><\/a><\/li>\n \t<li><a href=\"#step13\"><span style=\"font-weight: 400;\"> Offer great deals &amp; discounts<\/span><\/a><\/li>\n \t<li><a href=\"#step14\"><span style=\"font-weight: 400;\"> Make use of communities to boost online sales<\/span><\/a><\/li>\n \t<li><a href=\"#step15\"><span style=\"font-weight: 400;\"> Capture your visitors\u2019 emails<\/span><\/a><\/li>\n<\/ol>\n<span style=\"font-weight: 400;\">Let us comprehensively discuss the tactics on how to increase online sales.<\/span>\n<h2 id=\"step1\"><span style=\"font-weight: 400;\">1. Determine your sales goals<\/span><\/h2>\n<b>\u201cWhen 10%\u201320% of salespeople miss goals, the problem might be the salespeople. But when most salespeople miss, the problem is their goals,\u201d <\/b><span style=\"font-weight: 400;\">wrote the <\/span><a title=\"Harvard Business Review\" href=\"https:\/\/hbr.org\/2016\/07\/can-your-sales-team-actually-achieve-their-stretch-goals\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">The first and foremost step to increase online sales is to identify your sales goals clearly. It means the percentage of growth you will target based on specific strategies, which are aligned with your revenue goals.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Defining the revenue goals is very important in each stage of your business. Prior to that looking backward is the best way to get a baseline idea of setting new sales targets for the future.<\/span>\n<ul>\n \t<li><b>Conduct market research &#8211; <span style=\"font-weight: 400;\">Understanding your market is your first step to developing a good sales plan. Thorough research helps you to understand your target market segments, their goals, pain points, and buying patterns to make an effective plan.<\/span><\/b><\/li>\n \t<li><strong>Create buyer personas<\/strong> &#8211; <span style=\"font-weight: 400;\">The valuable market research insights help you to create buyer personas and develop content to better target your ideal customer. Buyer personas keep you focused on addressing customer priorities, wants, and needs. <\/span><\/li>\n \t<li><strong>Define your marketing strategy<\/strong> &#8211; <span style=\"font-weight: 400;\">based on the research analysis and buyer personas, you have to outline your strategy and execute it well to increase online sales conversions.<\/span><\/li>\n<\/ul>\n<h2 id=\"step2\"><span style=\"font-weight: 400;\">2. Focus on clear brand messaging\u00a0<\/span><\/h2>\n<span style=\"font-weight: 400;\">It is crucial to create value for your target audience as they are quick to judge because an average reader will stay on your page for<\/span><a title=\" just 15 seconds\" href=\"http:\/\/time.com\/12933\/what-you-think-you-know-about-the-web-is-wrong\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> just 15 seconds<\/span><\/a><span style=\"font-weight: 400;\">. Brand messaging is the unique value proposition conveyed to customers that inspires them to buy your product.<\/span>\n\n<span style=\"font-weight: 400;\">The more consistent your messaging is, the more consistent your branding will be whether via words, design, offerings, or perspective. Your brand should build awareness and develop trust and loyalty with customers.<\/span>\n\n<span style=\"font-weight: 400;\">Check out the example from\u00a0<\/span><a title=\"Trello\" href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Trello<\/span><\/a><span style=\"font-weight: 400;\"> that gets straight to the point.<\/span>\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-188801\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Trello-example-increase-online-sales-with-clear-value-proposition.png\" alt=\"Trello example - increase online sales with clear value proposition\" width=\"939\" height=\"372\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Trello-example-increase-online-sales-with-clear-value-proposition.png 939w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Trello-example-increase-online-sales-with-clear-value-proposition-300x119.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Trello-example-increase-online-sales-with-clear-value-proposition-768x304.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/>\n\n<span style=\"font-weight: 400;\">Here are some best practices on how to increase online sales:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><b>Focus on sales copy<\/b><span style=\"font-weight: 400;\"> &#8211; It is very important as it persuades the consumers to buy your product or service. You can create sales copies in para form, create lists, or overlay it on an image. The best sales copy focuses on how the end consumer can benefit from whatever you are selling.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Add videos to the conversion pages <\/b><span style=\"font-weight: 400;\">&#8211; Adding videos to your top landing pages can result in an <\/span><span style=\"font-weight: 400;\">increase in conversions averaging at 86%<\/span><span style=\"font-weight: 400;\">. Visual information has a faster impact than text and web visitors can absorb info in videos better than by reading text.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Explain your value proposition clearly<\/b><span style=\"font-weight: 400;\"> &#8211; A great value proposition promotes the exact value of your products or services. It should explain how your product solves customers\u2019 problems, what specific benefits it will deliver, and why they should buy from you.<\/span><\/li>\n<\/ul>\n<h2 id=\"step3\"><span style=\"font-weight: 400;\">3. Implement live chat to improve sales conversions<\/span><\/h2>\n<span style=\"font-weight: 400;\">Live chat is one of the most preferred channels of customer communication.<\/span>\n\n<a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">79%<\/span><\/a> <b>of consumers prefer real-time chat because they don&#8217;t have to wait on hold for a customer support team to respond. It leads to a <\/b><b>48% increase in revenue<\/b><b> per chat hour and a 40% increase in conversion rate.<\/b>\n\n<span style=\"font-weight: 400;\">Using <\/span><span style=\"font-weight: 400;\">live chat for lead generation<\/span><span style=\"font-weight: 400;\"> helps customers to get in touch with sales representatives and get instant solutions that help in making quick sales decisions.<\/span>\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-188802\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Importance-of-live-chat-live-chat-sales.png\" alt=\"Importance of live chat - increase online sales\" width=\"817\" height=\"417\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Importance-of-live-chat-live-chat-sales.png 817w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Importance-of-live-chat-live-chat-sales-300x153.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Importance-of-live-chat-live-chat-sales-768x392.png 768w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/>\n\n<span style=\"font-weight: 400;\">Here are the key ways how live chat can increase online sales.<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><b>Convert website visitors into leads &#8211; <\/b><span style=\"font-weight: 400;\">Implementing live chat helps to maximize leads and optimize business return on investment (RoI). It helps in delivering real-time sales assistance and generates more revenue.\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Reduce sales cycle &#8211;<\/b><span style=\"font-weight: 400;\">. Unlike other channels like email or phone, live chat handles the customer objections to get their answer faster that helps and reduces the sales process.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Route sales chats to the right team<\/b><span style=\"font-weight: 400;\"> &#8211; Intelligent routing helps to autoroutes the sales conversations to the right team for follow up. It also helps to improve the resolution time and increase sales conversion.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Lowers bounce rate <\/b><span style=\"font-weight: 400;\">&#8211; You can assist your customers proactively in case they spend a certain amount of time on the product or pricing page. It helps them to make quick sales decisions and reduce bounce rate.<\/span><\/li>\n<\/ul>\n<h2 id=\"step4\"><span style=\"font-weight: 400;\">4. Focus on your website\u2019s user experience<\/span><\/h2>\n<span style=\"font-weight: 400;\">In a nutshell: A well-structured website design looks great <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> works well in delivering the best user experience. BMW, Apple, and Nike don\u2019t throw millions at web design for fun. They know it sells better. In fact, how it looks <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> how it works is a key reason people buy from them.<\/span>\n\n<span style=\"font-weight: 400;\">Designing a great website experience requires a deep understanding of the challenges that visitors face. As websites have become a powerful tool for increasing online sales, it is crucial to focus on designing the website considering the key components.<\/span>\n\n<img decoding=\"async\" class=\"aligncenter  wp-image-188803\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/PLace-the-CTA-button-rightly-boost-online-sales.png\" alt=\"PLace the CTA button rightly - boost online sales\" width=\"704\" height=\"409\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/PLace-the-CTA-button-rightly-boost-online-sales.png 640w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/PLace-the-CTA-button-rightly-boost-online-sales-300x174.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\n\n<span style=\"font-weight: 400;\">Below are the key components that can help you do increase online sales.\u00a0<\/span>\n<ul>\n \t<li><b>Right placement of call to action (CTA) &#8211; <span style=\"font-weight: 400;\">It is useless if you have a stunning CTA but nestled behind the landing page with the navigation menu. Make sure that the CTA should be the first thing visible to the customer as it encourages them to take the action.<\/span><\/b><\/li>\n \t<li><strong>Improve website navigation<\/strong> &#8211; <span style=\"font-weight: 400;\">Offering website visitors and customers simple navigation to the internal pages encourages them to find the exact information they are looking for increases the chances of online sales conversion.<\/span><\/li>\n \t<li><b>Use appealing headings<\/b><span style=\"font-weight: 400;\"> &#8211; Headings guide your user through the site, making it easy to scan through and find content that speaks to them directly. The headings should be driven by what your potential customers are looking for.<\/span><\/li>\n<\/ul>\n<h2 id=\"step5\"><span style=\"font-weight: 400;\">5. Deploy chatbots for 24&#215;7 sales conversions<\/span><\/h2>\n<span style=\"font-weight: 400;\">Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages.<\/span>\n\n<span style=\"font-weight: 400;\">Businesses are greatly investing in deploying <\/span><a title=\"chatbots for sales and lead generation\" href=\"https:\/\/www.revechat.com\/blog\/chatbots-for-lead-generation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">chatbots for sales and lead generation<\/span><\/a><span style=\"font-weight: 400;\"> with high intent leads. <\/span><b>Bots can increase online sales conversion rates up to 30% when engaging prospects or leads.<\/b>\n\n<span style=\"font-weight: 400;\">KLM Royal Dutch Airlines\u2019 chatbot so that people can opt-in to receive booking confirmation, check-in notification, boarding pass, and flight status updates via Messenger.<\/span>\n\n<img decoding=\"async\" class=\"aligncenter  wp-image-188804\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Chabot-for-travel-booking-increase-online-sales.jpeg\" alt=\"Chabot for travel booking - increase online sales\" width=\"594\" height=\"545\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Chabot-for-travel-booking-increase-online-sales.jpeg 625w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Chabot-for-travel-booking-increase-online-sales-300x275.jpeg 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/>\n\n<span style=\"font-weight: 400;\">How <\/span><a title=\"chatbots\" href=\"https:\/\/www.revechat.com\/chatbots\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\"> help businesses to boost online sales.<\/span>\n<ul>\n \t<li><b>Book orders &#8211; <span style=\"font-weight: 400;\">Be it food, electronics or apparel chatbots are prompt in handling online orders. <\/span>\u201c<a href=\"https:\/\/www.proprofschat.com\/blog\/chatbot-statistics\/\" target=\"_blank\" rel=\"noopener\">1 in 5 consumers<\/a> would consider purchasing goods and services from a chatbot\u201d.<\/b><\/li>\n \t<li><strong>Automate sales support<\/strong> &#8211; <span style=\"font-weight: 400;\">An AI-enabled bot engages visitors and customers 24&#215;7 by delivering prompt responses even when your sales team is not available.\u00a0<\/span><\/li>\n \t<li><strong>Auto qualified sales lead<\/strong> &#8211; <span style=\"font-weight: 400;\">A well-designed chatbot helps to prequalify sales prospects even when your sales agents are busy with the help of a preset questionnaire. It can do whether you aim for B2B or <a href=\"https:\/\/www.revechat.com\/blog\/b2b-sales\/\" title=\"B2B sales\" target=\"_blank\" rel=\"noopener\">B2B sales<\/a>.\u00a0<\/span><\/li>\n \t<li><strong>Schedule appointments<\/strong> <span style=\"font-weight: 400;\">&#8211; Once the leads are qualified they are directed to the sales team for instant conversion or schedule an appointment or meeting sales executive.\u00a0<\/span><\/li>\n<\/ul>\nREVE Chat offers a suite of customer engagement tools that can help transform different facets of your business. <a title=\"Start a free trial\" href=\"https:\/\/www.revechat.com\/signup\/?utm_source=Blog&amp;utm_medium=Organic&amp;utm_campaign=InstantConversion&amp;utm_id=6.1&amp;utm_content=IncreaseOnlineSales\" target=\"_blank\" rel=\"noopener\">Start a free trial<\/a> of customer service software and give customers the value they deserve.\n<h2 id=\"step6\"><span style=\"font-weight: 400;\">6. Run paid ads to increase online sales<\/span><\/h2>\n<span style=\"font-weight: 400;\">Running paid ads is a great way to reach out to your customers. You need to identify the channels where your target audience hangs out and engage them where they are. Paid ads are an effective way to expose your brand to a large audience and helps to increase website traffic.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.clickmatix.com.au\/how-to-use-google-ads-for-your-business\/\" target=\"_blank\" rel=\"noopener\">You can run Google Ads<\/a> or run paid ads across your social media accounts like Facebook or Instagram for improving online sales. Social media is a great digital advertising tool for any business that wants to get a better return on investment.\u00a0<\/span>\n\nShopify\u2019s Facebook ads are remarkably compelling and demonstrate a keen awareness of the core business demographics.\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-188805\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Paid-Facebook-ads-increase-online-sales.png\" alt=\"Paid Facebook ads - increase online sales\" width=\"531\" height=\"445\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Paid-Facebook-ads-increase-online-sales.png 531w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Paid-Facebook-ads-increase-online-sales-300x251.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/>\n\n<span style=\"font-weight: 400;\">How do Facebook ads help in improving online sales?<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can create a digital<\/span><b> \u201cStore Window\u201d<\/b><span style=\"font-weight: 400;\"> for window shoppers. Facebook offers multiple ad types for displaying your products, such as <\/span><b>Canvas, Collection Ads, and Carousel Ads.<\/b><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make use of Facebook\u2019s Store traffic objective to increase offline sales. As Facebook advertising is often associated with online sales, you create a digital ad that leads to your online store where customers purchase.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>A\/B testing allows you to determine what is working, who it\u2019s working with, and how you can make your campaign better<\/b><span style=\"font-weight: 400;\"> so that you can reach customers most likely to respond to your ads. When you\u2019re measuring your campaign\u2019s effectiveness, it\u2019s important to the A\/B test.<\/span><\/li>\n<\/ul>\n<h2 id=\"step7\"><span style=\"font-weight: 400;\">7. Offer a free trial without commitment<\/span><\/h2>\n<span style=\"font-weight: 400;\">Generally, customers are reluctant to buy a product online as they do not trust the brands. They have the fear to buy online due to many associated risks of sharing some personal details or making commitments.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Offering a free trial for a period of 10-15 days, a free demo, or a free product is an excellent strategy to improve online sales. <\/span><a title=\"62% of companies\" href=\"https:\/\/www.slideshare.net\/totango\/5th-annual-saas-metrics-report\" target=\"_blank\" rel=\"nofollow noopener\">62% of companies<\/a><b> get 10% or more of their business from free trials.<\/b>\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-188807\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/offer-free-trail-boost-online-sales-1.png\" alt=\"offer free trail - boost online sales\" width=\"571\" height=\"300\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/offer-free-trail-boost-online-sales-1.png 571w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/offer-free-trail-boost-online-sales-1-300x158.png 300w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/>\n\n<span style=\"font-weight: 400;\">How offering free trials helps to boost online sales conversions?<\/span>\n<ul>\n \t<li><b>Improve conversions &#8211; <span style=\"font-weight: 400;\">Offering free trials removes the fear from the customer&#8217;s mind of committing anything prior to purchase. Once the trial period is over, they can upgrade to the paid version, which boosts online sales.<\/span><\/b><\/li>\n \t<li><strong>Communicate brand value<\/strong> &#8211; <span style=\"font-weight: 400;\">When the customers avail of free demo sessions, the actual value of your products and services are communicated to the customers.<\/span><\/li>\n \t<li><strong>Build customer trust<\/strong> &#8211; <span style=\"font-weight: 400;\">Free products motivate reluctant buyers to try them. Eventually, it removes the hesitation of online buying and builds trust.<\/span><\/li>\n<\/ul>\n<h2 id=\"step8\"><span style=\"font-weight: 400;\">8. Increase online sales with social proof\u00a0<\/span><\/h2>\n<span style=\"font-weight: 400;\">Social proof plays a huge role in shoppers\u2019 buying decisions. When someone is mulling over a purchase or trying to decide between two different brands, they\u2019ll often turn to other people that have experience with the products for guidance.<\/span>\n\n<b>A staggering <\/b><a title=\"9 out of 10 customers\" href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>9 out of 10 customers<\/b><\/a><b> read reviews before deciding to purchase. <\/b><span style=\"font-weight: 400;\">Getting insightful product reviews is critical to convince customers to make faster right buying decisions.<\/span>\n\n<span style=\"font-weight: 400;\">Here is an example of a <\/span><a title=\"Thin Blue Line Store USA store\" href=\"https:\/\/www.thinbluelineusa.com\/products\/thin-blue-line-american-flag\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Thin Blue Line Store USA store<\/span><\/a><span style=\"font-weight: 400;\"> that makes the right use of product reviews.\u00a0<\/span>\n\n<img decoding=\"async\" class=\"aligncenter  wp-image-188812\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/social-proof-to-increase-online-sales.png\" alt=\"social proof to increase online sales\" width=\"836\" height=\"614\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/social-proof-to-increase-online-sales.png 1291w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/social-proof-to-increase-online-sales-300x220.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/social-proof-to-increase-online-sales-768x564.png 768w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/social-proof-to-increase-online-sales-1024x752.png 1024w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/>\n\n<span style=\"font-weight: 400;\">How does social proof help to increase online sales?<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><b>Influence customer\u2019s decisions<\/b><span style=\"font-weight: 400;\"> &#8211; Product reviews have the power to influence consumer decisions but can strengthen a company\u2019s credibility. <\/span><a title=\"68% of online shoppers\" href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/#q1\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">68% of online shoppers<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to engage with businesses that have positive reviews\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Strengthen customer\u2019s trust <\/b><span style=\"font-weight: 400;\">&#8211; Positive reviews can gain customer trust, and encourage them to interact with the company. Customer interaction ultimately leads to improved profits for businesses.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Better customer engagement<\/b><span style=\"font-weight: 400;\"> &#8211; The use of product reviews provides an opportunity for businesses and customers to build healthy relationships. Establishing an emotional connection with customers is shown to provide <\/span><a title=\"23% more revenue\" href=\"https:\/\/www.gallup.com\/services\/169331\/customer-engagement.aspx\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">23% more revenue<\/span><\/a><span style=\"font-weight: 400;\"> than with non-engaged customers.\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"step9\"><span style=\"font-weight: 400;\">9. Drive relevant traffic using social media<\/span><\/h2>\n<span style=\"font-weight: 400;\">Social media is a valuable tool for businesses and leads ahead of traditional media in driving traffic to your website. They bring in ample opportunities to gain business visitors and increase online sales.<\/span>\n\n<span style=\"font-weight: 400;\">A report by <\/span><a title=\"Forbes\" href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2018\/06\/26\/social-media-is-increasing-brand-engagement-and-sales\/#56c511d97cb3\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\"> shows that<\/span><b> 25% of social media users follow brand pages, which affects their final purchase decisions with individual retail and online stores<\/b><span style=\"font-weight: 400;\">. Evidently, the potential for sales increases through social media channels such as Facebook, Twitter, and Instagram are there.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Some tips that you can leverage to your <\/span><a title=\"social media lead generation strategy\" href=\"https:\/\/www.revechat.com\/blog\/social-media-lead-generation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media lead generation strategy<\/span><\/a><span style=\"font-weight: 400;\"> are:\u00a0<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><b>Leverage user-generated content\u00a0 (UGC)<\/b><span style=\"font-weight: 400;\"> &#8211; You can acquire user-generated content by sharing the original posts of your customers on your social media platforms. For example, an image of a customer who snapped a photo of her coffee at your cafe.\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Work with social media influencers <\/b><span style=\"font-weight: 400;\">&#8211; Influencers are trusted by people and promoting your brand and products through social media influencers is very likely to drive sales, and has been shown to\u00a0<\/span><a title=\"deliver ROI\" href=\"https:\/\/www.mediapost.com\/publications\/article\/299251\/600-roi-with-influencer-marketing.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">deliver ROI<\/span><\/a><span style=\"font-weight: 400;\"> as high as 600% in some cases.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Create valuable content to entice customers <\/b><span style=\"font-weight: 400;\">&#8211; Social media is an excellent platform for brands to provide valuable content to their audience. The content should be engaging to your audience, and <\/span><b>compelling enough to entice them into making a purchase<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Generate leads through giveaways<\/b><span style=\"font-weight: 400;\"> &#8211; Try giveaway promotions to generate new leads for your business. Make sure that the promotion requires a sign-up page. Include an option for the user to receive a newsletter as an added incentive.<\/span><\/li>\n<\/ul>\n<h2 id=\"step10\"><span style=\"font-weight: 400;\">10. Incorporate top-quality product images &amp; videos<\/span><\/h2>\n<span style=\"font-weight: 400;\">It is crucial to have high-quality, compelling product pictures, and present them in a way that resonates with your potential customers. <\/span><span style=\"font-weight: 400;\">90% of information<\/span><span style=\"font-weight: 400;\"> sent to the brain is visual, and people form their first impression within a half millisecond.<\/span>\n\n<span style=\"font-weight: 400;\">Broadly, it means <\/span><b>that your product pictures help to convince your potential customer that your product is worth buying.<\/b><span style=\"font-weight: 400;\"> You can put your best foot forward with high-quality product images and videos designed to help you increase online sales.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Here are some ways to use images or product videos to boost your online conversion rates:<\/span>\n<ul>\n \t<li><b>Use the best quality images<\/b><span style=\"font-weight: 400;\"> &#8211; Choose images with high resolution to sell your products. Top quality makes the images shine and grab the attention of your visitors.<\/span><\/li>\n \t<li><b>Embed product videos<\/b><span style=\"font-weight: 400;\"> &#8211; Embedding videos onto your website will help attract more people to your site. <a href=\"https:\/\/www.searchenginewatch.com\/2019\/07\/19\/power-of-video-content\/\" target=\"_blank\" rel=\"noopener\">Research<\/a><\/span><span style=\"font-weight: 400;\">\u00a0found that <\/span><b>websites are 53 times more likely to reach the front page of Google if it includes video<\/b><span style=\"font-weight: 400;\">. Include videos to boost online sales significantly.<\/span><\/li>\n \t<li><b>Provide context<\/b><span style=\"font-weight: 400;\"> &#8211; Context matters. Don\u2019t just show the product; show it in context. Suppose a couch in a fully furnished room.<\/span><\/li>\n \t<li><b>Show the real use of the product &#8211; <span style=\"font-weight: 400;\">Including a human in your picture gives your potential customers a frame of reference, and allows them to estimate how small or large your product is.<\/span><\/b><\/li>\n<\/ul>\n<h2 id=\"step11\"><span style=\"font-weight: 400;\">11. Offer a money-back guarantee<\/span><\/h2>\n<span style=\"font-weight: 400;\">Have you ever experienced a product purchased didn\u2019t work? Even a small purchase can have the risk of \u2018buyer\u2019s remorse. So why should they buy your products?\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Having a money-back guarantee can overcome the risk. When you put efforts to lower the risk from the prospect\u2019s decision, the more likely they are to buy from you. It is wise to take away anything that could dissuade prospects from purchasing from you.<\/span>\n\n<span style=\"font-weight: 400;\">Putting it simply &#8211; Less pain for them, more sales for you.<\/span>\n\n<span style=\"font-weight: 400;\">Zappos, FedEx, and Domino\u2019s Pizza are all famous companies that used the PERFECT guarantees for their customers. And they built billion-dollar businesses.<\/span>\n<h2 id=\"step12\"><span style=\"font-weight: 400;\">12. Avoid friction on checkout pages<\/span><\/h2>\n<span style=\"font-weight: 400;\">Despite the fast-paced growth in online retail sales, checkout conversions are still a big challenge for many retailers. It is one reason why businesses lose sales. Hence, it is essential to get rid of the elements that create friction and annoy the customer.<\/span>\n\n<b>ECommerce brands <\/b><a title=\"lose $18 billion in sales revenue\" href=\"https:\/\/www.dynamicyield.com\/blog\/shopping-cart-abandonment-ebook-announcement\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>lose $18 billion in sales revenue<\/b><\/a><b> each year because of cart abandonment. <\/b><a title=\"26%\" href=\"https:\/\/optinmonster.com\/cart-abandonment-statistics\/#:~:text=That&#039;s%20right.,checkout%20process%20is%20too%20complicated.\" target=\"_blank\" rel=\"nofollow noopener\"><b>26%<\/b><\/a><b> of shoppers will leave if the checkout process is too complicated.<\/b>\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-188814\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/frictionless-checkout-increase-online-sales.png\" alt=\"frictionless checkout - increase online sales\" width=\"614\" height=\"450\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/frictionless-checkout-increase-online-sales.png 614w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/frictionless-checkout-increase-online-sales-300x220.png 300w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/>\n\n<span style=\"font-weight: 400;\">How to reduce the <\/span><a title=\"eCommerce cart abandonment rate\" href=\"https:\/\/www.revechat.com\/blog\/shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce cart abandonment rate<\/span><\/a><span style=\"font-weight: 400;\"> and\u00a0drive\u00a0online sales?<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the <\/span><b>payment process as few steps and as seamless as possible<\/b><span style=\"font-weight: 400;\"> so that your customers can complete the checkout process without any friction.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide <\/span><b>real-time sales assistance <\/b><span style=\"font-weight: 400;\">to customers by leveraging live chat or chatbot that increases online sales conversion rate.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You should provide <\/span><b>multiple payment options<\/b><span style=\"font-weight: 400;\"> to increase convenience for your customers.<\/span><\/li>\n<\/ul>\n<b>Note: <\/b><span style=\"font-weight: 400;\">The integration of checkout solutions in the funnel allows retailers to introduce payment options at multiple touchpoints, which can be used to keep customers engaged, inform consumers about their purchasing power, and facilitate higher conversion rates.\u00a0<\/span>\n<h2 id=\"step13\"><span style=\"font-weight: 400;\">13. Offer great deals &amp; discounts<\/span><\/h2>\n<span style=\"font-weight: 400;\">Price is the most important factor in the decision to purchase any product or service. A low price can showcase low quality in the buyer\u2019s mind.\u00a0<\/span>\n\nPrior to implementing a pricing strategy whether it&#8217;s a tiered pricing model or anything else, know how your customers feel about your product so that a change in price encourages the market behavior you want.\n\n<img decoding=\"async\" class=\"aligncenter  wp-image-188815\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/limited-period-offer-increase-online-sales.jpg\" alt=\"limited period offer - increase online sales\" width=\"565\" height=\"449\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/limited-period-offer-increase-online-sales.jpg 539w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/limited-period-offer-increase-online-sales-300x238.jpg 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/>\n\n<span style=\"font-weight: 400;\">How to increase online sales with limited deals and discounts?<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><b>Instant decision <\/b><span style=\"font-weight: 400;\">&#8211; Good discounts have great power to impact the buying decision. Customers do not like to miss limited period discounts that work for them.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Convert price-sensitive customers <\/b><span style=\"font-weight: 400;\">&#8211; Offering discounts can motivate the price-sensitive customers as it creates a special buying opportunity for customers.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Increase sales<\/b><span style=\"font-weight: 400;\"> &#8211; Bundling complementary products and services can lead to an increase in sales without additional overhead costs.<\/span><\/li>\n<\/ul>\n<h2 id=\"step14\"><span style=\"font-weight: 400;\">14. Make use of communities to boost online sales<\/span><\/h2>\n<span style=\"font-weight: 400;\">Community forums are one of the best channels that provide marketers with an invaluable, and often free, the pool of queries and topics of interest.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers.<\/span>\n\n<span style=\"font-weight: 400;\">Quora is a social forum built around a Q&amp;A functionality. It is a great resource for finding out what your target audience is confused about or having issues with.<\/span>\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-188816\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Quora-community-to-increase-online-sales.png\" alt=\"Quora community to increase online sales\" width=\"732\" height=\"509\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Quora-community-to-increase-online-sales.png 732w, https:\/\/www.revechat.com\/wp-content\/uploads\/2021\/01\/Quora-community-to-increase-online-sales-300x209.png 300w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/>\n\n<span style=\"font-weight: 400;\">How to boost online sales with the help of the community?<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><b>Understand customer issues<\/b><span style=\"font-weight: 400;\"> &#8211; When you identify the issues faced by the customers, you can easily align the solution. Getting the right resolution encourages them to retain your brand for a longer period.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Shorten the product research phase <\/b><span style=\"font-weight: 400;\">&#8211; It reduces the time that customers spend in visiting other pages with unnecessary information. It increases the chances that consumers buy, as everything they need for decision-making is right there on your site.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><b>Maintain long-term relationships <\/b><span style=\"font-weight: 400;\">&#8211; Providing customers a forum to ask questions and provide feedback will make them feel their voices are being heard, especially after they\u2019ve received a response that acknowledges them. This will inspire them to return regularly to interact with your business and other customers.<\/span><\/li>\n<\/ul>\n<h2 id=\"step15\"><span style=\"font-weight: 400;\">15. Capture your visitors\u2019 emails<\/span><\/h2>\n<span style=\"font-weight: 400;\">There are a variety of ways to reach out to new and existing customers. One of the reasons people start following you on social media, sign up for your email newsletter or join your loyalty program is to get access to exclusive deals that reward them for their loyalty.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Sending personalized re-engagement newsletters not only helps to increase online sales but influences customers who have left the site. Brands now execute personalized email automation to follow up with customers based on their behaviors with tailored content for better-improving sales conversions. One excellent strategy to maintain the freshness and readiness of your lead profiles for outreach customization is to use <a href=\"https:\/\/www.findymail.com\/blog\/data-enrichment-services\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">data enrichment providers<\/a>.<\/span>\n\n<span style=\"font-weight: 400;\">Set up exclusive discounts from time to time so your business stays top of mind among buyers, and be sure to let them know whenever you\u2019re running a special or sale. You can also use email to let subscribers know about new blog posts and other site content they might be interested in.<\/span>\n<h2><span style=\"font-weight: 400;\">Key takeaways on how to increase online sales<\/span><\/h2>\n<span style=\"font-weight: 400;\">There are many strategies to increase business revenue but considering the pandemic scenario using a digital marketing strategy can be an excellent way to boost online sales for overall business growth.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">There are different channels used by businesses for improving online sales such as social media, organic traffic, paid ads, etc. However, businesses need to continually reinvent sales strategies by listening to their customers to meet a constantly changing paradigm. <a title=\"Sign up\" href=\"https:\/\/www.revechat.com\/signup\/?utm_source=Blog&amp;utm_medium=Organic&amp;utm_campaign=InstantConversion&amp;utm_id=6.1&amp;utm_content=IncreaseOnlineSales\" target=\"_blank\" rel=\"noopener\">Sign up<\/a> to enrich your business with the most advanced customer engagement tools and grow your business.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Each of the above strategies can significantly increase online sales and generate high revenue in the right circumstances, but the optimum choices for your company will depend upon your understanding of the customers you serve.<\/span>","protected":false},"excerpt":{"rendered":"<p>The economic crisis created by COVID-19 has significantly accelerated the shift to digital space and shaken up the business landscape. While it was a reality check for businesses that have been reluctant to embrace digital transformation, at the same time many industries have taken the consequences in their stride.\u00a0 Post-COVID, apart from the eCommerce industry, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":188796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,113,62],"tags":[656,658,657,655],"class_list":["post-188794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-chat","category-customer-engagement","category-sales","tag-drive-online-sale","tag-how-to-increase-online-sales","tag-how-to-increase-sales","tag-increase-online-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/188794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/comments?post=188794"}],"version-history":[{"count":13,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/188794\/revisions"}],"predecessor-version":[{"id":284011,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/188794\/revisions\/284011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media\/188796"}],"wp:attachment":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media?parent=188794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/categories?post=188794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/tags?post=188794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}