{"id":1826,"date":"2020-12-09T08:08:35","date_gmt":"2020-12-09T08:08:35","guid":{"rendered":"https:\/\/www.revechat.com\/?p=1826"},"modified":"2025-11-16T07:35:23","modified_gmt":"2025-11-16T07:35:23","slug":"customer-delight","status":"publish","type":"post","link":"https:\/\/www.revechat.com\/blog\/customer-delight\/","title":{"rendered":"8 Actionable Strategies to Impress and Delight Your Customers"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Great customer experiences are not built in a day. It is crafted with deep planning and delivered mindfully. There is no one for all approach to customer experience. Businesses who have mastered the art of how to delight customers portray great examples for other brands.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Companies that lead in customer experience outperform laggards <\/b><b>by nearly 80%<\/b><b>.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The differentiation of the experiences you offer is unique to your business strategy, brand, and knowledge of your customers. Customers are ready to pay more for a better experience, better quality.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Experiencing a <\/span><strong>wow<\/strong><span style=\"font-weight: 400;\"><strong> moment<\/strong> can undoubtedly change the mood and perception of the customers and elevate the customer delight experience. This can significantly help to build long term loyalty and trust in your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is Customer Delight?<\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"834\" height=\"438\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2016\/08\/Customer-delight-index-customer-delight.png\" alt=\"Customer delight index\" class=\"wp-image-126555\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2016\/08\/Customer-delight-index-customer-delight.png 834w, https:\/\/www.revechat.com\/wp-content\/uploads\/2016\/08\/Customer-delight-index-customer-delight-300x158.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2016\/08\/Customer-delight-index-customer-delight-768x403.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Customer delight is defined as going above or beyond meeting <a title=\"customer expectations\" href=\"https:\/\/www.revechat.com\/blog\/exceed-customer-expectations\/\" target=\"_blank\" rel=\"noopener\">customer expectations<\/a> and providing a positive experience with your brand, products, or services. Delighting your customers is all about establishing an emotional bond between brand and buyer.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer delight index is a metric to find out how satisfied the client is with the product or service you have provided. It can be measured with customer satisfaction metrics such as NPS or CSAT. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why is Delighting Your Customers Important?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nothing is more impressive than going the extra mile to give a customer something that they weren\u2019t anticipating from you. It\u2019s like giving them unexpected delightful customer service. It&#8217;s also like <a href=\"https:\/\/www.revechat.com\/blog\/customer-value\/\" title=\"customer value creation\" target=\"_blank\" rel=\"noopener\">customer value creation<\/a> as and where expected, and sometimes, when not so.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Delighting customers is not just meeting their needs at the moment. It is more about building authentic relationships that stand the test of time. Businesses online fairs or events should adopt tools and processes to deliver a delightful customer service experience.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are companies who turn dials in multiple ways to delight customers. Here are key reasons why customer delight is vital for businesses.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Reduce Customer Churn<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you understand your customer needs and delight them with exceptional customer service, it encourages customers to retain with your brand thus, <\/span><a title=\"reducing customer churn rate\" href=\"https:\/\/www.revechat.com\/blog\/reduce-customer-churn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reducing customer churn rate<\/span><\/a><span style=\"font-weight: 400;\"> significantly.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Increase Customer Lifetime Value (CLTV)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If your service is below average, customers will defect to competitors even if your product is above average. Offering high-end customer service is an investment to your business as it increases the lifetime value of the customers.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Boost Customer Loyalty<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you walk wearing your customer&#8217;s shoes and offer a service that impresses them, it cultivates loyalty. You can gain your customer&#8217;s confidence and they will advocate your brand with positive word of mouth.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to Delight Your Customers: 8 Actionable Strategies (with Examples)<\/span><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Delivering excellent customer care and <a title=\"proactive customer support\" href=\"https:\/\/www.revechat.com\/blog\/proactive-customer-service\/\" target=\"_blank\" rel=\"noopener\">proactive customer support<\/a> make clients feel valued. It is all about knowing what your customers\u2019 expectations are and offering the best of your ability.&nbsp;<\/span><span style=\"font-weight: 400;\">So, let us discuss some of the best strategies to help you in retaining your existing customers, delighting them, and making them your brand ambassadors.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Provide Real-Time Support<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you ever thought about how your customers feel about wait time in a phone queue?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Does it really have any worth when you say to them <\/span><b><i>&#8220;your call is important to us&#8221;<\/i><\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A survey by <\/span><span style=\"font-weight: 400;\">American Express<\/span><span style=\"font-weight: 400;\"> found that the maximum amount of time customers are willing to wait is 13 minutes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses can align your customer\u2019s expectations with reality by deploying new technology to provide real time support to your customers. Great customer experience can be achieved by using <a href=\"https:\/\/www.revechat.com\/live-chat-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat software<\/a> and live engagement tools that boost customer satisfaction rates.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Live chat<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Live chat is the most preferred channel over other communication channels such as phone and email. The real time support it delivers to customers makes it popular. <b>\u201c<\/b><a href=\"https:\/\/econsultancy.com\/blog\/63867-consumers-prefer-live-chat-for-customer-service-stats\/\" target=\"_blank\" rel=\"noopener\"><b>79% of customers<\/b><\/a><b> say they prefer to live chat because of the immediacy it offers compared to other channels.\u201d<\/b><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Live chat instantly connects with your customers and assists them in real time.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can trigger proactive chat messages to guide customers in their buying journey and improve their experience.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"595\" height=\"373\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/Live-chat-tool-for-real-time-support.png\" alt=\"live chat for real time support - customer delight\" class=\"wp-image-105610\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/Live-chat-tool-for-real-time-support.png 595w, https:\/\/www.revechat.com\/wp-content\/uploads\/Live-chat-tool-for-real-time-support-300x188.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Source: Superoffice<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Engagement tools<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You can engage your customers in real time by using live <\/span><a title=\"customer engagement\" href=\"https:\/\/www.revechat.com\/customer-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer engagement <\/span><\/a><span style=\"font-weight: 400;\">&nbsp;such as co-browsing, video &amp; voice chat. These tools allow customers to communicate within minimal wait time and delight your customers.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"702\" height=\"300\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/Visual-engagment-tool.png\" alt=\"co-browsing solution - customer delight\" class=\"wp-image-105605\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/Visual-engagment-tool.png 702w, https:\/\/www.revechat.com\/wp-content\/uploads\/Visual-engagment-tool-300x128.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Here is how to delight customers by using visual engagement tools?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Video chat allows us to<\/span><b> identify the issue faster and deliver effective solutions<\/b><span style=\"font-weight: 400;\">, which reduces the number of touchpoints and increases customer satisfaction.<\/span><\/li>\n\n\n\n<li><a title=\"Co-browsing solution \" href=\"https:\/\/www.revechat.com\/co-browsing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Co-browsing solution <\/span><\/a><span style=\"font-weight: 400;\">allows you to <\/span><b>collaborate with customers and guide them to complete a complex form fillup or application process.<\/b><\/li>\n\n\n\n<li>Having<b> direct personalized conversations develops trust in customers <\/b><span style=\"font-weight: 400;\">and delivers a delightful customer support experience.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Delighting customers should never be a one-off event and you must be consistent with it. Sign up to get quality customer support software that will improve your response and impress customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Deliver Consistent Omni-Channel Customer Service<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers expect excellent, consistent experiences across multiple channels as they use them to reach out to you or make a single purchase. And when the experience is not consistent they get frustrated and prefer switching to another brand. <\/span><span style=\"font-weight: 400;\">98% of Americans<\/span><span style=\"font-weight: 400;\"> switch between devices on the same day.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses should go omnichannel to make sure that the service is consistent across all the channels such as website, social media, phone, in-app, stores, etc. It means the social support over Facebook messenger should be equally convinced with your quality of website support and result in <a title=\"customer happiness\" href=\"https:\/\/www.revechat.com\/blog\/customer-happiness\/\" target=\"_blank\" rel=\"noopener\">customer happiness<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to delight customers by adopting an omni channel strategy?<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Streamline all the customer conversations under one platform and provide a cohesive experience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the most preferred channels and be 24&#215;7 active across those channels to reduce average response time.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make use of tools like live chat, chatbots, visual tools to gain faster details of the issue and deliver first contact resolution.<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Customer delight example &#8211; Bank of America<\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"457\" height=\"315\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/Consistent-experience-across-all-channels-to-delight-your-customers.png\" alt=\"customer delight example - Bank of America\" class=\"wp-image-105611\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/Consistent-experience-across-all-channels-to-delight-your-customers.png 457w, https:\/\/www.revechat.com\/wp-content\/uploads\/Consistent-experience-across-all-channels-to-delight-your-customers-300x207.png 300w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Bank of America is one of the biggest known brands following consistent omni-channel service to its customers. The bank allows for everything from depositing checks to scheduling an appointment to be handled by the company&#8217;s mobile and desktop apps.<\/span>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Empower Your Team to Delight Your Customers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Why empowering the customer service team is a pillar of a delightful customer experience?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Empowering support teams means you give them the authority to take independent decisions to impress your customers. It also requires your employees to be well trained to identify and act on opportunities to deliver excellent service and change <a title=\"customer perception\" href=\"https:\/\/www.revechat.com\/blog\/customer-perception\/\" target=\"_blank\" rel=\"noopener\">customer perception<\/a> which, in turn, makes customers happy.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How does an empowering support team act as a customer delight program?<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Freedom of decision-making<\/b><span style=\"font-weight: 400;\"> &#8211; The employees hold the complete authority to handle customers\u2019 queries independently. It is their responsibility to amaze them by meeting and exceeding customer expectations.<\/span><\/li>\n\n\n\n<li><b>Perform as a team<\/b><span style=\"font-weight: 400;\"> &#8211; Empowering your team allows them to perform together to take a move to deliver superior customer service that surpasses the customer delight index.<\/span><\/li>\n\n\n\n<li><b>Employees feedback <\/b><span style=\"font-weight: 400;\">&#8211;&nbsp; The feedback from employees is directly aligned with the company\u2019s objective. The mission of the company and the opinion of your team are linked which makes them valued. That&#8217;s why many organizations include employee feed in their <a title=\"customer service mission statements\" href=\"https:\/\/www.revechat.com\/blog\/customer-service-mission-statement\/\" target=\"_blank\" rel=\"noopener\">customer service mission statements<\/a> as well.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Giving employees ownership for their own work will result in improvements in motivation, customer service, and morale, but also to improvements in quality, productivity, and quick decision-making.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The best example of empowerment of the customer service team &#8211; <\/span><a href=\"http:\/\/www.ritzcarlton.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ritz Carlton Hotels<\/span><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Ritz-Carlton Group believes in \u2018the key to making customer service visionary is team engagement.\u2019<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Ritz-Carlton focused on customer service and gave its employees the authority to spend up to $2,000 per day to delight their guests with their service. You can structure and incentivize your team so that your employees can work independently to resolve customer queries while keeping themselves on their feet.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Empower your customer service reps by measuring the feedback collected and the total resolved queries that were assigned to deliver great customer service success.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Analyze Customer Feedback<\/span><\/h3>\n\n\n\n<p><b><i>\u201cA satisfied customer is the best business strategy of all.\u201d&nbsp;&nbsp;<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback is crucial for the growth of all businesses. It provides valuable insights into what is working well about your products or services and what should be done to make the experience better.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You as a business need to <\/span><a title=\"ask for customer feedback\" href=\"https:\/\/www.revechat.com\/blog\/how-to-ask-for-customer-feedback\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ask for customer feedback<\/span><\/a><span style=\"font-weight: 400;\"> at the right time to acquire actionable feedback. You can acquire feedback just after the end of the live chat conversation, after a successful checkout, or after the resolution of a support ticket.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How analyzing customer feedback is a vital part of customer delight programs?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Analyzing feedback involves<\/span><b> identifying customer needs and frustrations of customers so that businesses can improve customer satisfaction and reduce churn<\/b><span style=\"font-weight: 400;\">. Feedback analysis needs to be done wisely by following the below steps.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Categorize all feedback into categories <\/b><span style=\"font-weight: 400;\">&#8211; The feedback may include product delivery speed, after-sales services, customer service approach, etc. Once categorized you can divide further that deserves immediate attention.&nbsp;&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><b>Identify the nature of the feedback &#8211;<\/b><span style=\"font-weight: 400;\"> Customer feedback comes with negative and positive comments. The positive ones bring in concrete ideas on what can be extremely effective in building customer loyalty. On the other hand, the negative ones provide insights on improvement areas.<\/span><\/li>\n\n\n\n<li><b>Consolidate results and plan your next move<\/b><span style=\"font-weight: 400;\"> &#8211;&nbsp; Finally, amalgamate all the results to make a plan of action as to how you intend to respond to each of the issues raised. Make a feasible and effective plan that would address all the problems your clients think your business is having while keeping the good services still functioning.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> You need to train your customer support team to ask feedback at the right time via the right channels and by tailoring feedback questionnaires.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Personalize Your Communication <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The power of personalization is no secret to marketers today.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A personalized customer communication strategy is sure to meet the customer delight index. <\/span><a title=\"80% of customers \" href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"nofollow noopener\">80% of customers <\/a><b>are more likely to purchase a product or service from a brand that provides personalized experiences.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today\u2019s customers expect business interactions to be customized to their needs and preferences. Personalization is all about understanding your customer behavior and tailor your messaging to align both of them perfectly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By using the right technology, you can collect customer data and turn it into actionable insights to personalize your <a title=\"customer interactions\" href=\"https:\/\/www.revechat.com\/blog\/customer-interactions\/\" target=\"_blank\" rel=\"noopener\">customer interactions<\/a> and provide unique messaging to every client regardless of their preference of channels.<\/span><\/p>\n\n\n\n<p><b>Here are some ways to personalize your interactions to meet the customer delight index.<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use a tone that matches your customer personality. Some prefer short and direct communications and some like longer conversations and sharing opinions.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Listen to your customers and empower them. Asking your customers about their preferences both personalizes the experience and builds their confidence in your brand.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understanding your customers\u2019 backgrounds by having authentic conversations helps to personalize every relationship.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make kind gestures by sending follow-up messages to customers after each purchase or service interaction to thank them and offer further assistance if required.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recommend products and services to your customers based on their purchase history. Personalized cart recommendations influence 92% of shoppers online.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Empower Your Customers with Communities<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers love to be part of a community or group. Building communities that benefit customers creates a positive feeling and improves your brand image. Communities can be used as a resource for sharing useful information related to products and services.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Branded communities are <\/span><span style=\"font-weight: 400;\">13% more likely to have an impact on customer experience<\/span><span style=\"font-weight: 400;\"> than social media communities.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you foster a special place for customers to interact with one another, your business is adding extra value to the customer experience both before and after the purchase. Generally, customers trust other customers, when they intend to purchase.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, the sponsored community forum can be used to help to guide in their buying decisions.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Case to the point: Southwest Airlines<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">With the purpose of holding up a growing business, Southwest Airlines has invested in an owned, online community as a place for customers to share stories, exchange knowledge, and find inspiration from other members.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The corporate blog launched by Southwest Airlines gives the customers behind the scenes look at Southwest&#8217;s involvement in the communities we serve, information on products and services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The discussion forum&#8217;s taxonomy is aligned to common support inquiries, including boarding, check-in, general travel policies, international travel, rewards program, travel assistance for customers with disabilities.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Do Not Over Promise and Under deliver<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As defined by <\/span><span style=\"font-weight: 400;\">McGraw-Hill<\/span><span style=\"font-weight: 400;\">, \u201cunder promise and over deliver\u201d is part of the customer delight program in which service providers strive for excellent customer service and satisfaction by doing more than they say they will for the customer or exceeding customer expectations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t make a promise you can\u2019t keep and keep the ones you make.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Over delivering on customer expectations would raise customer satisfaction and be good for business. It develops trust and loyalty in customers and stays associated with your brand for a lifetime.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To keep customers highly satisfied, you must continue to deliver more value because their expectations will keep increasing.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">If you set the tone from the start of under-promising and over-delivering, then your customer is going to expect that same experience of getting more than promised with every interaction.&nbsp; You are setting yourself up to fail and for your customer to be disappointed. A better method might be to deliver on your promises.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8. Listen Actively to Delight Your Customers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A happy customer is more than a satisfied customer, it\u2019s a retained customer. On the other hand, an unsatisfied customer whom you fail to listen to becomes frustrated and starts exploring your competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you do listen to them, you can start improving the experience for all your customers and, as a bonus, you can deliver them a delightful customer support experience. By listening to customers, you keep your finger on the pulse of your business.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How listening to customers helps in meeting customer delight indexes?<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Understand your customer needs, expectations, and pain points and align your service to match accordingly to impress them.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Welcome your customer complaints<\/span><span style=\"font-weight: 400;\">&nbsp;and feedback and adopt the right tools\/process to deliver a better experience.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Actively listening to customers allows you to use the right <\/span><a title=\"empathy statements for customer service\" href=\"https:\/\/www.revechat.com\/blog\/empathy-statements-for-customer-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">empathy statements for customer service<\/span><\/a><span style=\"font-weight: 400;\"> and deliver a delightful experience.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Learn More:<\/strong> <a href=\"https:\/\/www.revechat.com\/blog\/customer-delight-vs-customer-satisfaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer delight vs customer satisfaction<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Stop Trying to Delight Your Customers<\/span><\/h2>\n\n\n\n<p><b><i>\u201cTo win customer loyalty, forget the bells and whistles and just fix their problems\u201d.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The role of motivational customer service&nbsp;can never be discounted as businesses create loyal customers mainly by resolving their issues faster. Customers resent having to contact customer support repeatedly, to get an issue fixed, having to repeat the complete information, and switching from one channel to another. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can reduce these efforts with the CES (Customer Effort Score) metric, which has 1 to 5 ratings, where 5 stands for the highest effort. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Final Thoughts&nbsp;<br><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer service, no matter good or bad, has a profound effect on customers&#8217; long-term buying behavior. How customers feel after engaging with your brand could mean the difference between a loyal customer &#8212; who recommends your store to family and friends &#8212; and one who shares their negative brand experience over social and never buys from you again.<\/span><\/p>\n\n\n\n<p>REVE Chat offers a suite of customer service software and tools that you can use to engage users and offer them value. <a href=\"https:\/\/www.revechat.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a> to get live chat and start improving your customer experience with your brand.\u00a0<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to be on the right side of the customer service road then get together with your team today and plan different ways on how to impress and delight customers. Following the right strategies will help to deliver a positive customer experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great customer experiences are not built in a day. It is crafted with deep planning and delivered mindfully. There is no one for all approach to customer experience. Businesses who have mastered the art of how to delight customers portray great examples for other brands.&nbsp; Companies that lead in customer experience outperform laggards by nearly [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":266945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,57],"tags":[266,264,265,267],"class_list":["post-1826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","category-customer-experience","tag-customer-delight-quotes","tag-delight-customers","tag-delighting-customers-examples","tag-how-to-impress-customers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/1826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/comments?post=1826"}],"version-history":[{"count":16,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/1826\/revisions"}],"predecessor-version":[{"id":276876,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/1826\/revisions\/276876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media\/266945"}],"wp:attachment":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media?parent=1826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/categories?post=1826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/tags?post=1826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}