{"id":125188,"date":"2020-06-17T14:51:24","date_gmt":"2020-06-17T14:51:24","guid":{"rendered":"https:\/\/www.revechat.com\/?p=125188"},"modified":"2025-11-03T10:32:43","modified_gmt":"2025-11-03T10:32:43","slug":"online-customer-service","status":"publish","type":"post","link":"https:\/\/www.revechat.com\/blog\/online-customer-service\/","title":{"rendered":"10 Practical Ways to Improve your Online Customer Service"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">A business with a great quality product that captures a niche in the market but fails to appease customers can never be successful. <\/span><\/p>\n\n\n\n<p>Did you know many U.S. companies lose more than $62 billion annually due to poor customer service?<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to retain your customers delivering consistent experience is imperative. CX is perhaps the most important aspect of a successful business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses that build a strong <\/span><span style=\"font-weight: 400;\">customer experience strategy<\/span><span style=\"font-weight: 400;\"> can reap the benefits of repeat business and develop a loyal customer base. Hence, online customer service is a vital part of the customer experience. It comprises the specific touchpoints across the journey when customers request and receive assistance.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Deliver prompt customer support, reducing friction, and addressing customer concerns in real time boost customer satisfaction.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why is online customer service important?&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It takes years to build a brand reputation and five minutes to ruin it. Businesses who have understood it, plan their strategy differently. The importance of online <a href=\"https:\/\/www.revechat.com\/blog\/customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer service<\/a> can never be underestimated as the impact of poor customer experience is worse.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"796\" height=\"524\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/poor-customer-experience-online-customer-service.png\" alt=\"poor customer experience - online customer service \" class=\"wp-image-125190\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/poor-customer-experience-online-customer-service.png 796w, https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/poor-customer-experience-online-customer-service-300x197.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/poor-customer-experience-online-customer-service-768x506.png 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For small and medium businesses (SMEs) acquiring customers can be financially compromising. Acquiring a new customer can cost <\/span><span style=\"font-weight: 400;\">five times<\/span> <b>more than retaining an existing customer.<\/b><span style=\"font-weight: 400;\"> Making your customers feel valued and happy can be the difference between liquidation or long term success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Great online customer service programs should focus on addressing their concerns promptly and exceeding expectations by using the right tools and processes. Businesses adopting such an approach can engage customers and build strong relationships along with reaping other significant benefits listed below.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Boost satisfaction: <span style=\"font-weight: 400;\">When the primary goal of your business is to add genuine value to your customers, there is a significant increase in customer satisfaction. And satisfied customers tend to become loyal customers.<\/span><\/b><\/li>\n\n\n\n<li><strong>Brand credibility:<\/strong> <span style=\"font-weight: 400;\">Happy customers build a better brand reputation. After a positive customer experience, 69% would recommend the company to others. Excellent online customer support leads to happy customers who talk about your product or service with future customers.<\/span><\/li>\n\n\n\n<li><strong>Higher CLTV:<\/strong> <span style=\"font-weight: 400;\">Customer lifetime value (CLTV) correlates directly with revenue. High service quality engages customers in a superior way and encourages them to make more purchases from your company.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">10 practical tips to improve online customer service<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Online customer service is crucial to the growth of any business, be it product or service-based. If you make <a href=\"https:\/\/www.revechat.com\/blog\/customer-service-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer service mistakes<\/a>, you won&#8217;t be able to deliver\u00a0the kind of service customers needed, and eventually, they will leave.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For improving online <a href=\"https:\/\/www.revechat.com\/blog\/customer-service-in-education\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer service in education<\/a> sector or any other industry, service, below are the key tips &amp; best practices that will help you to enhance customer support and gain customer satisfaction and loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let us dive into the top 10 ways for you to deliver the best online customer service.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Focus on customer experience (CX)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers today have multiple channels to connect with businesses. Delivering the first impression that a customer receives sets the stage for the customer experience. The first impression can come from any <a title=\"customer touchpoints\" href=\"https:\/\/www.revechat.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener\">customer touchpoints<\/a>. Make sure that you are all set to treat your customers.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"527\" height=\"506\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Omnichannel-customer-experience-platform-1.png\" alt=\"Omnichannel customer experience - online customer service\" class=\"wp-image-124825\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Omnichannel-customer-experience-platform-1.png 527w, https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Omnichannel-customer-experience-platform-1-300x288.png 300w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a business, you need to identify the channels preferred by your customers and be available where your customers are. <\/span><b>9 out of 10 consumers<\/b><b> want an omnichannel experience with seamless service between communication methods.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Streamlining all the interactions across multiple channels like website, social media, email, physical store, etc under a single platform allows you to deliver a cohesive and consistent<a href=\"https:\/\/www.revechat.com\/blog\/omni-channel-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"> omnichannel customer experience.<\/a><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, <\/span><span style=\"font-weight: 400;\">Oasis<\/span><span style=\"font-weight: 400;\"> a renowned fashion brand that operates online and has physical stores worldwide smartly integrated both online and offline stores together to provide a seamless omnichannel shopping experience to its customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some best practices that you can follow to improve digital customer service.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Understand your customer journey: <\/b><span style=\"font-weight: 400;\">Knowing the customer journey helps to engage customers across all touchpoints and deliver a seamless digital customer service experience by removing the friction points.<\/span><\/li>\n\n\n\n<li><b>Make use of social media: <\/b><span style=\"font-weight: 400;\">You can encourage customers to explore your site through social channels. Listen to them and promptly respond to their concerns to improve <a title=\"social media customer service\" href=\"https:\/\/www.revechat.com\/blog\/social-media-for-customer-service\/\" target=\"_blank\" rel=\"noopener\">social media customer service<\/a>.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Deliver real time customer support<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Real time support is a critical aspect of improving online customer service. <\/span><a href=\"https:\/\/www.revechat.com\/live-chat-software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Live chat<\/span><\/a><span style=\"font-weight: 400;\"> is a popular channel that empowers your agents to deliver instant sales and support assistance to your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Live chat has become <\/span><span style=\"font-weight: 400;\">the leading digital communication method<\/span><span style=\"font-weight: 400;\"> for online customer support, as a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"673\" height=\"450\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Response-time-with-live-chat-improve-online-customer-service.jpg\" alt=\"Response time with live chat - improve online customer service\" class=\"wp-image-125192\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Response-time-with-live-chat-improve-online-customer-service.jpg 673w, https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Response-time-with-live-chat-improve-online-customer-service-300x201.jpg 300w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Implementing live support service also helps to deliver effective support solutions and boost customer satisfaction during the holiday season. It is the best way to manage online holiday customer support for your website in the following ways:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Faster resolution:<\/b><span style=\"font-weight: 400;\"> With live chat you can deliver instant resolutions to customers, thus closing issues faster and reducing wait time significantly.<\/span><\/li>\n\n\n\n<li><b>Reduce support tickets: <\/b><span style=\"font-weight: 400;\">Offering immediate assistance to customers reduces the number of support requests and helps to improve team productivity.<\/span><\/li>\n\n\n\n<li><b>Proactive conversations: <\/b><span style=\"font-weight: 400;\">Start as proactive chat with customers when you see them stuck at a specific page. It will help them to clear their doubts and make quick decisions.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Collaborate with your customers with cobrowsing<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the great ways to improve online customer service is using a sophisticated visual engagement solution i.e. co-browsing.&nbsp;<\/span><\/p>\n\n\n\n<p><a title=\"Co-browsing solution\" href=\"https:\/\/www.revechat.com\/co-browsing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Co-browsing solution<\/span><\/a><span style=\"font-weight: 400;\"> takes customer interaction to the next level by resolving queries effectively. It creates a better journey for the customer, leading to higher conversion rates, and shaping a greater level of success for your business.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"702\" height=\"300\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/intaraective-live-chat-suppourt-1.png\" alt=\"co-browsing - online customer service\" class=\"wp-image-104919\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/intaraective-live-chat-suppourt-1.png 702w, https:\/\/www.revechat.com\/wp-content\/uploads\/intaraective-live-chat-suppourt-1-300x128.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is how Generation Tux, a B2C platform used co-browsing solution to help customers to easily manage all the rental detailing from home. When the customers faced any problem, they could call, chat, or even co-browse with <\/span><a title=\"customer service reps\" href=\"https:\/\/www.goodfirms.co\/bpo\/customer-service\" target=\"_blank\" rel=\"nofollow noopener\" class=\"broken_link\"><span style=\"font-weight: 400;\">customer service reps<\/span><\/a><span style=\"font-weight: 400;\"> and handle issues on an immediate basis.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How co-browsing can improve online customer service:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Reduce buyer&#8217;s uncertainty:<\/b><span style=\"font-weight: 400;\"> Usually, customers are wary about purchasing products online. With co-browsing, you can help customers to make the right decision and reduce <a title=\"shopping cart abandonment\" href=\"https:\/\/www.revechat.com\/blog\/shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noopener\">shopping cart abandonment<\/a>.<\/span><\/li>\n\n\n\n<li><b>Complex form fill up: <\/b><span style=\"font-weight: 400;\">There are scenarios when customers abandon due to complicated online forms or applications. Co-browsing helps you to collaborate with the customer\u2019s browser and guide them through the complex processes.<\/span><\/li>\n\n\n\n<li><b>Technical issues: <\/b><span style=\"font-weight: 400;\">In case customers face technical glitches like a problem in the portal or a hidden dropdown menu, cobrowsing can be used to resolve the challenges effectively.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Personalize your customer care with video chat<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Video chat is the modern way to deliver excellent online customer service. You can showcase your products to your customers through direct video chat, allowing your customer to see instantly how a product is used, and adding an extra level of engagement in the transactions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With video call center solutions, your agents can provide customers with in-store, in-person experiences from the comfort of their home using a mobile device, tablet, or laptop. It improves the overall customer experience, boosts satisfaction, and high sales revenue.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How to improve online customer service with video chat?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Reduces touchpoints: <\/b><span style=\"font-weight: 400;\">With video chat, you can diagnose the exact issue in the first go and provide an effective solution, thus reducing the touchpoints significantly.<\/span><\/li>\n\n\n\n<li><b>Personalized service experience:<\/b><span style=\"font-weight: 400;\"> Being able to communicate face to face in real time helps to establish stronger relationships and build trust with customers.<\/span><\/li>\n\n\n\n<li><b>Reduce average handling time (AHT): <span style=\"font-weight: 400;\">Using video chat <\/span><a title=\"improves net promoter score\" href=\"https:\/\/www.revechat.com\/blog\/improve-net-promoter-score\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">improves net promoter score<\/span><\/a><span style=\"font-weight: 400;\"> (NPS), average handle time (AHT), conversion rate &#8211;&nbsp; the key customer service metrics.&nbsp;<\/span><\/b><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Add self service options to improve online support for website<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Self-service is no longer a \u201cnice to have\u201d. It\u2019s a necessity to provide a positive customer experience. It has become so critical that <\/span><span style=\"font-weight: 400;\">70% of customers<\/span><span style=\"font-weight: 400;\"> now expect a company\u2019s website to include a self-service application.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having self-service options is a great <a title=\"customer service channel\" href=\"https:\/\/www.revechat.com\/blog\/customer-service-channels\/\" target=\"_blank\" rel=\"noopener\">customer service channel<\/a> that allows businesses to improved online service without requiring any interaction with a service representative. The most common types of customer self-service include FAQs, how-to videos, knowledge base, and online discussion forums.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"492\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Self-service-options-online-customer-service.png\" alt=\"Self service options - online customer service\" class=\"wp-image-125193\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Self-service-options-online-customer-service.png 768w, https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Self-service-options-online-customer-service-300x192.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some tips for a better self service portal for better customer care online:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Highlighting the common FAQs:<\/b><span style=\"font-weight: 400;\"> One important way to make your self-service portal become a valuable resource is by identifying the top reasons why customers are reaching out to your support team. Your customers should be able to find the answers easily in your self-service portal.<\/span><\/li>\n\n\n\n<li><b>Make use of interactive content:<\/b><span style=\"font-weight: 400;\"> Using pictures, videos or screenshots can help customers to understand the process step by step without any added help.<\/span><\/li>\n\n\n\n<li><b>Update content regularly: <\/b><span style=\"font-weight: 400;\">A self service section is not a \u201cset it and forget it\u201d kind of thing. You need to continuously improve your knowledge base to make sure your self-service portal is updated and helping customers.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Use social media for online customer support<\/span><\/h3>\n\n\n\n<p><a title=\"Gartner\" href=\"http:\/\/www.gartner.com\/newsroom\/id\/2101515\" target=\"_blank\" rel=\"nofollow noopener\" class=\"broken_link\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\"> says<\/span><b> that companies who ignore support requests on social media see an average churn rate that\u2019s 15% higher than companies who don\u2019t.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses using <a href=\"https:\/\/www.revechat.com\/blog\/social-media-for-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media for customer care<\/a> online can witness a boost in brand awareness, market their products or services, and listen to customers. Building better customer relationships via online social support can add up to huge wins when it comes to increasing customer lifetime value.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"685\" height=\"385\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Social-media-support-improve-online-customer-service.png\" alt=\"Social media support - improve online customer service\" class=\"wp-image-125194\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Social-media-support-improve-online-customer-service.png 685w, https:\/\/www.revechat.com\/wp-content\/uploads\/2020\/06\/Social-media-support-improve-online-customer-service-300x169.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can follow the below social media customer service best practices:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Reply promptly on social media:&nbsp;<\/b><span style=\"font-weight: 400;\">Customers expect <em>always-on<\/em> support on social media channels like Facebook, Twitter, Linkedin. <\/span><a title=\"42% of consumers expect a response\" href=\"http:\/\/www.convinceandconvert.com\/social-media-research\/42-percent-of-consumers-complaining-in-social-media-expect-60-minute-response-time\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">42% of consumers expect a response<\/span><\/a><span style=\"font-weight: 400;\"> on social media within 60 minutes. Your online customer support strategy should include quick replies to inquiries, reviews, and complaints.<\/span><\/li>\n\n\n\n<li><b>Use the right tone:&nbsp;<\/b><span style=\"font-weight: 400;\">Tone is everything.&nbsp; It is very important to mind the tone of social media. The best way to get the tone right is to adjust your tone to match the customer.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is an example of <\/span><a title=\"JetBlue\" href=\"https:\/\/www.jetblue.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">JetBlue<\/span><\/a><span style=\"font-weight: 400;\"> customer service agents who diffuse the emotion of an angry flyer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When crafting online customer service responses on social media, mirroring words can make someone feel heard: \u201cI understand that you are upset about \u2026.\u201d. We would like to speak with you by phone to learn more about the situation, so we can find a solution for you. Please call us: XXXXXXXX.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Measure customer service metrics regularly<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">American Express<\/span><span style=\"font-weight: 400;\"> says, \u201c<\/span><b>70% of consumers say that they choose companies that deliver great customer service<\/b><span style=\"font-weight: 400;\">.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Measuring the right <\/span><a title=\"customer service KPIs\" href=\"https:\/\/www.revechat.com\/blog\/customer-service-kpi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer service KPIs<\/span><\/a><span style=\"font-weight: 400;\"> and metrics are vital as it helps you to understand your business performance, evaluate team productivity, and boost customer retention. It also helps to understand the changing trends and plan the online customer service strategy in the same focus.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The key metrics to evaluate in order to improve online customer support are as follows:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Response time: <span style=\"font-weight: 400;\">It helps you to find how prompt are your support agents in addressing customer queries.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Resolution time:<\/strong> <span style=\"font-weight: 400;\">This metric helps to identify how quickly agents are able to close the chat by providing an effective solution.<\/span><\/li>\n\n\n\n<li><strong>Number of issues resolved:<\/strong> <span style=\"font-weight: 400;\">It shows the total number of problems fixed successfully out of the total chats assigned.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on the evaluation, you can implement tools and strategies to improve your website customer service. You can arrange training programs to enhance the agent\u2019s efficiency to deliver better customer support.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8. Train your team with customer service etiquette<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Proper <\/span><a title=\"customer service etiquette\" href=\"https:\/\/www.revechat.com\/blog\/customer-service-etiquette\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer service etiquette<\/span><\/a><span style=\"font-weight: 400;\"> is key in creating the first impression when customers interact with your business. It can give you the edge over your competition. Empower your support team with proper training and education on how to interact with customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ingraining the service etiquette and manners can help businesses to deliver superior online customer service, strengthen client relationships, and build customer loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some key etiquettes that will help you to deliver the best online customer service:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Use positive words and phrases&nbsp;<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers generally switch brands because they are put off by untrained or rude support professionals. <\/span><b>70% of the customer\u2019s journey<\/b><b> is dictated by how the customer feels they are being treated<\/b><span style=\"font-weight: 400;\">. The support representatives should choose the right words or phrases to create a first good impression and delight customers with excellent service.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Listen to your customers<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Active listening is very important when customers are expressing their experience. Listening not only helps you to identify the right way to resolve their issues but also reduces a significant number of customer complaints that usually happens due to no one listening to them.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Empathize with your customers<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Using <\/span><a title=\"empathy statements for customer service\" href=\"https:\/\/www.revechat.com\/blog\/empathy-statements-for-customer-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">empathy statements for customer service<\/span><\/a><span style=\"font-weight: 400;\"> shows that you are understanding customers by putting yourself in their shoes. It helps to create a connection during a customer conversation and shows that you are ready to take responsibility for them<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Personalize your conversations<\/span><\/h4>\n\n\n\n<p><a title=\"79% of buyers\" href=\"https:\/\/blog.marketo.com\/2017\/10\/personalization-scale-win-engagement-economy.html\" target=\"_blank\" rel=\"nofollow noopener\"><b>79% of buyers<\/b><\/a><b> only consider brands that understand and care about them. <\/b><span style=\"font-weight: 400;\">Interacting with customers in a friendly manner makes them feel comfortable, develops trust, and delivers a better experience.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">9. Listen to customer feedback<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback is one of the best ways to gather business-specific data that lets you understand how your customers really feel about the product or service you deliver. Listening to customers can be a great way for you to gather insightful data and use it to improve online customer service.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you <\/span><a title=\"ask for customer feedback\" href=\"https:\/\/www.revechat.com\/blog\/how-to-ask-for-customer-feedback\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ask for customer feedback<\/span><\/a><span style=\"font-weight: 400;\"> and listen carefully, you are fundamentally providing a window to manage customer experience, <a title=\"reduce customer churn\" href=\"https:\/\/www.revechat.com\/blog\/reduce-customer-churn\/\" target=\"_blank\" rel=\"noopener\">reduce customer churn<\/a>, improve your products and services. It is the best way to gain valuable brand ambassadors who will spread positive word-of-mouth for you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback keeps you informed of whether customers are (not) happy with your brand. Happy customers are more than satisfied customer, they retain with your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is how customer feedback improves online customer support:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Customers always appreciate when businesses ask them if they are happy (or unhappy) with your service.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Listening to customer feedback shows you actually value their opinion and that you are taking the responsibility to resolve it.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They value your company vision to resolve their problems and fulfill their needs. It puts a customer in the central position of your company and this is the right way to run a business.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">10. Treat customers how you want to be treated<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Very true! what comes around goes around.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ensure that you are treating customers with the same respect and courtesy that you would like to encounter.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Most of the customers look for human support even if there are a number of digital channels available. Having good communication skills helps to deliver effective support with humanized touch.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Building a strong <\/span><a title=\"customer service communication\" href=\"https:\/\/www.revechat.com\/blog\/effective-customer-service-communication\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer service communication<\/span><\/a><span style=\"font-weight: 400;\"> strategy should be a vital part of your business values. These strategies help to promote your brand to future customers, build a strong relationship with existing customers, and address customer concerns.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can train your support team with effective Customer Communication Management (CCM) to develop strong connections with customers by helping them with their needs and issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Online customer service plays an important role for customers who prefer digital channels to communicate with the business. Improving customer support for websites helps in meeting customer service goals and a deep impact on business growth as well.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business with a great quality product that captures a niche in the market but fails to appease customers can never be successful. Did you know many U.S. companies lose more than $62 billion annually due to poor customer service? In order to retain your customers delivering consistent experience is imperative. CX is perhaps the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":249111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,57,13],"tags":[541,542,539,540],"class_list":["post-125188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-chat","category-customer-experience","category-customer-service","tag-customer-care-online","tag-digital-customer-service","tag-online-customer-service","tag-online-customer-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/125188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/comments?post=125188"}],"version-history":[{"count":13,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/125188\/revisions"}],"predecessor-version":[{"id":276425,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/125188\/revisions\/276425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media\/249111"}],"wp:attachment":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media?parent=125188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/categories?post=125188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/tags?post=125188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}