{"id":11514,"date":"2020-12-09T13:42:38","date_gmt":"2020-12-09T13:42:38","guid":{"rendered":"https:\/\/www.revechat.com\/?p=11514"},"modified":"2025-10-22T06:05:49","modified_gmt":"2025-10-22T06:05:49","slug":"how-to-ask-for-customer-feedback","status":"publish","type":"post","link":"https:\/\/www.revechat.com\/blog\/how-to-ask-for-customer-feedback\/","title":{"rendered":"How to Ask for Customer Feedback: 7 Best Methods &#038; Examples"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Just think without such information how businesses would struggle to figure out what\u2019s working what isn\u2019t and how they can improve their processes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another important concern is how exactly you get your customers to share their honest feedback and what do you do with that information once you have it?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As per <\/span><span style=\"font-weight: 400;\">Gartner<\/span><span style=\"font-weight: 400;\">,<\/span><b> \u201cCompanies that implement customer experience projects begin by focusing on various ways they collect and analyze customer feedback.\u201d<\/b><span style=\"font-weight: 400;\"> However, having knowledge about how to ask for customer feedback determines its real value.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback is an invaluable asset for any company. And getting feedback from your customers can help you to know how to serve them in the best way possible. The best way to <\/span><span style=\"font-weight: 400;\">measure customer satisfaction<\/span><span style=\"font-weight: 400;\"> is by analyzing customer feedback.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Before we jump into the significance and different methods of obtaining customer feedback, let us know what exactly it means.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is customer feedback?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback is defined as the insights about satisfaction or dissatisfaction your customers experience with your products and services. It is considered as the guiding resource or hidden opportunity for businesses to improve the loopholes and <a href=\"https:\/\/www.revechat.com\/blog\/how-to-respond-to-negative-comments-on-social-media-like-a-pro\/\" target=\"_blank\" rel=\"noopener\">address the&nbsp;customer<\/a> needs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Collecting user feedback via different methods is crucial for all businesses. How you ask customers for feedback and analyze them determines planning new strategies for your business. You will definitely want to know where are you getting right or wrong in the eyes of customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is the purpose of customer feedback in your business?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Studies show that each unhappy customer shares their experience with 8 to 10 others. It can lead to a huge loss to your business. And with the huge social media usage, negative feedback can spread like wildfires and hence damage the reputation of your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How to ask customers for feedback can help in collecting valuable insights that help in knowing your customers\u2019 perception about your brand and deliver the best <\/span><a href=\"https:\/\/www.revechat.com\/blog\/customer-experience-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"465\" height=\"498\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/What-is-the-importance-of-customer-feedback.png\" alt=\"What is the importance of customer feedback\" class=\"wp-image-115675\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/What-is-the-importance-of-customer-feedback.png 465w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/What-is-the-importance-of-customer-feedback-280x300.png 280w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are the key reasons that show the <\/span><span style=\"font-weight: 400;\">importance of collecting customer feedback<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Understand customer journey: <span style=\"font-weight: 400;\">Collecting customer feedback provides valuable insights to understand the entire customer journey and their changing behavior to gain insights into building better products.<\/span><\/b><\/li>\n\n\n\n<li><strong>Reduce customer churn:<\/strong> <span style=\"font-weight: 400;\">How to ask customers for feedback and analyze it helps identify unhappy customers and detect areas where to improve that <\/span><a title=\"reduces customer churn\" href=\"https:\/\/www.revechat.com\/blog\/reduce-customer-churn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reduce customer churn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><strong>Identify the areas of improvement:<\/strong> <span style=\"font-weight: 400;\">Identify the gaps between the customers and the business. With meaningful client feedback and the ability to eradicate problems, you will end up with a product that is sheer perfection.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Measure customer satisfaction: <\/b><span style=\"font-weight: 400;\">Based on feedback, businesses can measure customer satisfaction scores. They get to know their opinions regarding their products or services.<\/span><\/li>\n\n\n\n<li><b>Develop customer loyalty:<\/b><span style=\"font-weight: 400;\"> Getting feedback from customers shows that you value their opinion and they feel more attached to the company, which further <\/span><a title=\"builds customer loyalty\" href=\"https:\/\/www.revechat.com\/blog\/increase-customer-loyalty\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">builds customer loyalty<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>But the caveat here is, in order to make your customers feel valued, you need to implement customer reviews and feedback for business decision making.<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do customers avoid giving feedback?<\/h2>\n\n\n\n<p>Customers tend to avoid giving feedback. Yes, it&#8217;s true. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">As per a study<\/a>, nearly 95% of them will leave as soon as they are asked to provide an online review for a product.<\/p>\n\n\n\n<p>Frustrating! Right? Feedback is very important for businesses to understand how their products\/services are performing and without it, they will not be able to understand what to improve and what not.<\/p>\n\n\n\n<p>Now, there are reasons for which customers tend to avoid leaving their valuable feedback, and knowing these beforehand will help you plan accordingly. I am listing down the reasons below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many times, customers believe that companies don\u2019t listen to them, so their feedback will be of no use.<\/li>\n\n\n\n<li>Frequent feedback popups irritate them.<\/li>\n\n\n\n<li>Feedback forms often are too lengthy and detailed.<\/li>\n\n\n\n<li>Asking for feedback at the wrong moment.<\/li>\n\n\n\n<li>Many times, giving feedback becomes too time-consuming for customers due to unstructured feedback forms.<\/li>\n\n\n\n<li>Customers may worry about potential critical repercussions for giving negative feedback.<\/li>\n\n\n\n<li>Many times when customers are satisfied with your service and don\u2019t have any complaints, they are not bothered to provide feedback.<\/li>\n\n\n\n<li>Until something exceptional happens, be it good or bad, customers often don\u2019t feel like sharing their thoughts.<\/li>\n\n\n\n<li>Many technical obstacles like slow loading speed, or complex interfaces may deter customers from completing the feedback forms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to ask for customer feedback in the right way: methods &amp; examples<\/span><\/h2>\n\n\n\n<p><i><span style=\"font-weight: 400;\">\u201cA satisfied customer is the best business strategy of all.\u201d&nbsp; ~ Michael LeBoeuf<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback is the core of any business and is one of the main factors of growth. When you see <a href=\"https:\/\/www.revechat.com\/blog\/positive-review-response-examples\/\" title=\"positive feedback examples\" target=\"_blank\" rel=\"noopener\">positive feedback examples<\/a> on any site or portal, you realize how much value customers can have on your business. <\/span><span style=\"font-weight: 400;\">Let us discuss the best practices on how to ask customers for feedback.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Right from the structuring feedback questions to asking the various methods on how to collect customer feedback, let\u2019s discuss the right way of blending them to get meaningful feedback.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Ask for feedback at the right time<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the key aspects of asking for feedback from clients is \u201ctime\u201d. <\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">A great moment to ask for feedback is right after a customer service conversation. You are already in a conversation with the user so it feels natural to ask for feedback \u2013 not about the specific customer service intervention but about their experience with your tool in general.<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;~ Stefan Dubois<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Approaching customers at the right time to obtain feedback is crucial as it helps to gather more meaningful feedback.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Just assume if you are to request client feedback which of the two scenarios will make more sense?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Asking clients for feedback immediately end of the conversation or a product demo.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Requesting feedback after 2 days after the interaction or purchase.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Obviously, the former one. would not make any sense as the customer might have moved away.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"567\" height=\"441\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/Ask-customer-feedback-in-the-right-time-how-to-ask-customer-for-feedback.png\" alt=\"Ask customer feedback in the right time - how to ask customer for feedback\" class=\"wp-image-115679\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/Ask-customer-feedback-in-the-right-time-how-to-ask-customer-for-feedback.png 567w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/Ask-customer-feedback-in-the-right-time-how-to-ask-customer-for-feedback-300x233.png 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> Never ask customers for feedback in the middle of any process. You should not <\/span><span style=\"font-weight: 400;\">interrupt them in the midway. So, the <\/span><b><i>\u2018mind the time\u2019<\/i><\/b><span style=\"font-weight: 400;\"> rule is very important while asking for feedback questions.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>The best times for asking for customer feedback<\/b><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Just after the live chat conversation ends:<\/b><span style=\"font-weight: 400;\"> After every live chat session, you should ask for feedback about how was their chat experience.<\/span><\/li>\n\n\n\n<li><b>After a successful transaction: <\/b><span style=\"font-weight: 400;\">When a successful transaction checkout happens, you can request feedback.<\/span><\/li>\n\n\n\n<li><b>Ask after the service ticket resolution: <\/b><span style=\"font-weight: 400;\">Once the service request is resolved, the customer is happy. You can take advantage of this time to obtain genuine feedback.<\/span><\/li>\n\n\n\n<li><b>After a product demo: <\/b><span style=\"font-weight: 400;\">Just after the demo, you can ask for feedback about their experience in evaluating the product.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Choose the right methods for obtaining feedback<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Selecting the right customer communication channels can connect with your customers and help to gather authentic feedback. You can\u2019t rely on a single channel as there are plenty of channels such as websites, social media, live chat, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to identify the channels based on the preferences of your target audience. Asking customers for feedback across their preferred channels helps you to focus on the specific channels to deliver excellent customer service.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"702\" height=\"300\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/livechat-feedback-1.png\" alt=\"live chat feedback - asking for customer feedback\" class=\"wp-image-115680\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/livechat-feedback-1.png 702w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/livechat-feedback-1-300x128.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Identifying the feedback method helps businesses in the following ways:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Collect real-time feedback: <\/b><span style=\"font-weight: 400;\">With methods like live chat, in-app, or <\/span><a title=\"chatbots\" href=\"https:\/\/www.revechat.com\/chatbots\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\">, you can obtain instant feedback just after every conversation. It helps to understand the customer experience and satisfaction level.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Monitor first-hand feedback: <\/b><span style=\"font-weight: 400;\">Choosing social media monitoring as a method to get feedback will provide unfiltered comments from the customers. It helps to who are admiring or criticizing your brand and you can reach out to them proactively.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Implement REVE Chat and collect genuine customer feedback after the end of the conversation or checkout. <a title=\"Sign up\" href=\"https:\/\/www.revechat.com\/signup\/?utm_source=Blog&amp;utm_medium=Organic&amp;utm_campaign=InstantConversion&amp;utm_id=6.1&amp;utm_content=HowtoAskCustomerFeedback\" target=\"_blank\" rel=\"noopener\">Sign up<\/a> with REVE Chat to gain customer feedback and improve your business process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Reach out to the right customers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Segmenting your customers is imperative before you reach out to them. Identifying <\/span><b>who is your brand promoters and detractors are crucial to tailor the approach to connect with them.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to prepare a separate set of questionnaires to obtain relevant feedback from each group. It is never wise to ignore any of the groups. <\/span><a title=\"HBR\" href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">HBR<\/span><\/a><span style=\"font-weight: 400;\"> says, \u201c<\/span><b>Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining the existing one<\/b><span style=\"font-weight: 400;\">.<\/span><b>\u201d<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">NPS surveys are the best ways to follow up on the detractors, who are really not happy with your product or service. The feedback collected from them can be a hidden opportunity to improve the products and retain them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tips to gather honest feedback from the segmented audience.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">You must create personalized follow-ups or automated response workflow<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It is recommended to respond or contact detractors personally<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Prepare the right set of questionnaire<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Prior to asking questions, you need to identify the actual purpose of asking for feedback from customers. Whether you are trying to improve your website, offer better customer support, or shape your product roadmap, getting feedback from your customers is something that can\u2019t be ignored. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Asking specific questions helps you to get more relevant feedback. You can also analyze the <a href=\"https:\/\/www.revechat.com\/blog\/what-is-voice-of-the-customer\/\" title=\"voice of customer examples\" target=\"_blank\" rel=\"noopener\">voice of customer examples<\/a> and see how businesses listen to customer insights and act upon the feedback.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Often the way<\/span><span style=\"font-weight: 400;\"> you ask the questions determines the kind of answer you get back. You need to decide on setting open-ended or closed-ended questionnaires.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Open-ended questions<\/b><span style=\"font-weight: 400;\"> &#8211; These questions are broad and can not be answered with a one-word&nbsp;<\/span><b><i>\u2018yes\u2019 or \u2018no\u2019<\/i><\/b><span style=\"font-weight: 400;\">, instead require bit detailed answers. Using these questions helps you understand things from the customer\u2019s perspective as you get descriptive feedback. <\/span><span style=\"font-weight: 400;\">For example, &#8220;What do you think about the products?&#8221;<\/span><\/li>\n\n\n\n<li><b>Closed-ended questions &#8211;<\/b><span style=\"font-weight: 400;\"> These questions are narrow and can be answered with a single word or a pick from limited multiple-choice options.&nbsp;<\/span>For example, &#8220;Are you satisfied with this product?&#8221; \u2192 Yes\/No\/Mostly\/Not sure.<\/li>\n<\/ul>\n\n\n\n<p><b>Knowing the right use of open-ended and close-ended can help you to get actionable feedback.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are a part of a marketing, product, or sales team, asking <\/span><i><span style=\"font-weight: 400;\">the right<\/span><\/i><span style=\"font-weight: 400;\"> questions via online polls and <a title=\"surveys\" href=\"https:\/\/www.jotform.com\/surveys\/\" target=\"_blank\" rel=\"noopener\">surveys<\/a> helps you collect qualitative feedback to create better user experiences. That eventually results in business growth and increases sales conversions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Value your customer&#8217;s time<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Generally, customers avoid providing feedback as it is time-consuming. Asking lengthy and irrelevant questions can annoy customers and they might turn out midway. When and how to ask customers for feedback is a key mantra to be followed. It shows timing is essential for<\/span><a href=\"https:\/\/www.revechat.com\/blog\/customer-feedback-management\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">customer feedback management<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><b>Reaching out to customers and respecting their time makes a world of difference.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Key points to consider while asking customers for feedback:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Don\u2019t ask irrelevant questions<\/b><span style=\"font-weight: 400;\"> &#8211; Keep your questions open-ended to know what the customer thinks about your product or service. Ask relevant questions that serve your purpose and get better responses.<\/span><\/li>\n\n\n\n<li><b>Keep the conversation short and focused<\/b><span style=\"font-weight: 400;\"> &#8211; Keep the feedback process simple with minimum questions to get accurate answers. Keeping your surveys short will also encourage more customers to complete them.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some tips you can follow to make your customers feel valued and happy.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Share or send a personalized thank you note for spending valuable time providing feedback. It has a positive impact always.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can also incentivize them with some discount coupons, free gifts, and content resources to make them feel happy.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Escalate customer feedback to the right team<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Simply gathering data won\u2019t do you any good, how you analyze makes the difference. The data needs to be handed over to professional analysts who can generate valuable insights for you. Once you have these insights, you can use them to create a better product or to improve customer service. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, these insights will form the basis of your future business planning. Essentially, once you receive consumer feedback you need to&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Discuss the customer feedback internally so as to improve the quality of products or services<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Involve all the team members of various departments to give an extended picture of customer expectations<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the gaps between your business and customers. Plan new business strategies to shorten the gaps and gain more customers.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Collect customer feedback regularly<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Consistency is always an important factor in ensuring success. If you consistently send out client feedback, you\u2019ll have more information about the problems with your product. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, you must keep in mind not to do it very often. You don\u2019t want to send feedback forms so regularly that your customers get frustrated and unsubscribe from your mailing list. According to our estimates, sending feedback forms quarterly or half-yearly yields the best results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you know how to ask for customer feedback in the right way, let us discuss the different methods to collect customer feedback. Regardless of the method you choose, the key to obtaining meaningful feedback is to guide the discussion sufficiently to keep the conversation on topic and avoid it devolving into a venting session.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let us discuss the different feedback methods that can be used depending on your business needs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Customer feedback methods<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Prior to starting to gather client feedback, it is very important for you to understand why you are seeking their reviews and feedback. Identifying your desired outcomes and outlining the process to get there, sets the groundwork for investing your time because, without a clear intention, your feedback may not be fruitful.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What is the proper way to ask for customer feedback? Here is a tip for you. Make sure that you put forth the best way to approach your customers and then manage customer feedback. We have created a list of customer feedback methods to get inputs:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Live Chat<\/span><\/h3>\n\n\n\n<p><a title=\"Live chat\" href=\"https:\/\/www.revechat.com\/live-chat-software-solution\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Live chat<\/span><\/a><span style=\"font-weight: 400;\"> is the most preferred channel by customers to reach out to the business for sales and support assistance. So, using <a href=\"https:\/\/www.revechat.com\/blog\/live-chat-surveys\/\" target=\"_blank\" rel=\"noopener\">chat surveys<\/a> could be one of the best feedback-collecting methods. You can ask for customer feedback just after the end of the conversation to know about their chat experience and the agent\u2019s performance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can collect feedback in other ways other than star ratings. You can ask a couple of short questions that can provide you detailed feedback about the live chat experience of the customers. Following the chat support tips, placing the live chat could be your product page, pricing page, and your checkout page, so you can answer queries instantly and reduce cart abandonment.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Email feedback<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Email is one of the most convenient ways to gather customer feedback as it is still a popular support channel for most businesses. You can use each interaction as an opportunity to obtain customer feedback. You can ask for feedback after a successful transaction or can send email surveys.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can collect the most relevant feedback via email as it enables you to send one-to-one requests so you can request personalized feedback. For example, enquire about issues that customers are struggling with most or what features they want to be added.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">&nbsp;In-app feedback<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThere are two kinds of people in the world. Those who walk into a room and say, \u2018There you are\u2019 and those who say, \u2018Here I am\u2019.\u201d The same applies to institute in-app feedback.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In-app feedback is a great way to gather relevant information from users as they have the product experience. Collecting feedback from customers who are already using your products is always worthwhile. Providing them a way to share feedback with you from within the context of your product makes this type of feedback especially valuable.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It may be used to improve the usability of any particular feature The main value is the immediacy of the feedback given the user\u2019s context within your product. The feedback will tend to be more concrete, and users may be more likely to provide quick responses.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Website feedback<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers prefer to land on the website when they want to know more about any brand. You can collect insightful feedback from website visitors that can guide your product and service development in order to provide customers what they really want from your business.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"539\" height=\"338\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/Website-feedback-collection-method-Ask-for-customer-feedback.png\" alt=\"Website feedback collection method - Ask for customer feedback\" class=\"wp-image-115681\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/Website-feedback-collection-method-Ask-for-customer-feedback.png 539w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/03\/Website-feedback-collection-method-Ask-for-customer-feedback-300x188.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Gathering customer feedback also helps you identify and fix problems with which customers complain about your products or services. You can strategically place live chat, pop-up surveys, or offer incentives in terms of coupons or eBooks to encourage them to give valuable feedback.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SMS<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/textus.com\/playbook\/what-is-business-texting\/\" target=\"_blank\" rel=\"noopener\">Business SMS<\/a> is one of the best channels for collecting customer feedback about your products or services, customer service, and overall brand experience. If compared between business text messages and email, email has a low response rate and <\/span><a title=\"an average open rate of 20%\" href=\"https:\/\/www.gartner.com\/smarterwithgartner\/tap-into-the-marketing-power-of-sms\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"broken_link\"><span style=\"font-weight: 400;\">an average open rate of 20%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses can use <a href=\"https:\/\/www.salesmate.io\/blog\/best-sms-marketing-software\/\" target=\"_blank\" rel=\"noopener\">suitable SMS marketing software<\/a>&nbsp;to gain customer feedback by sending business text messages and text surveys at timely moments during the customer journey. In order to get quick feedback, keep your text survey messages short. Forbes says, \u201c<\/span><a title=\"80% of customers\" href=\"https:\/\/www.forbes.com\/sites\/lydiadishman\/2014\/03\/07\/retailers-your-surveys-are-making-customers-suffer\/#7c270c792b4f\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">80% of customers<\/span><\/a> <b>have abandoned a survey halfway through, but shorter SMS surveys may encourage more completions.\u201d<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Customer interviews<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Big businesses that have budget flexibility can arrange customer interviews. Collecting feedback from loyal and repeat customers is easy, as they have your brand experience and are happy with your products and services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can obtain genuine feedback from these clients. So, you need to segment your customer profiles based on their nature, interests, and frequency. Make sure that they are approached by your human agents and feel important to increase the chances of getting authentic feedback.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market research<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Conducting market research helps in getting feedback from all kinds of buyers to understand their changing behavior, and identify their likes &amp; dislikes. Once you know your customers better, you can position your current marketing and messaging to serve them better.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Doing market research on how to ask for customer feedback can give your business key insights into your strengths and weaknesses. Using the insights in the right way will help your business thrive and grow.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Focus groups&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Focus groups are a research method used to gather feedback and opinions from customers. Each person in the group is encouraged to participate in a discussion that was previously planned by a researcher and guided by a facilitator.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These groups are typically used to gauge opinions and gather information from users about products, services, and features before they have been developed.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use focus groups to get customer feedback on a new product or service before they decide to take the concept into development. In this context, a focus group can be used to test out ideas and gather opinions on whether the idea will be liked or needed by the target audience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Social media monitoring<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media is great for communicating with your target audience, as they are part of Facebook, Twitter, and Instagram communities. Customers prefer sharing their good and bad brand experiences across social channels like Twitter and LinkedIn.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ignoring them across social channels can risk your brand credibility. Adopting a social listening strategy as a feedback method helps to find out what customers are sharing online while mentioning your company so that you can take the appropriate action.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media monitoring can be the best way to obtain customer feedback, look for trends, and create stories. Here, you can hear directly from customers. It\u2019s unfiltered. Monitoring the social media channels ensures you find out exactly where and what conversations are happening, so you can join in to either provide support or praise your loyal followers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of customer feedback questions<\/h2>\n\n\n\n<p>How to ask for customer feedback in a survey? The questions in your feedback form should be designed with your main objectives in mind and tailored to the type of business you have. You may look into the sample questions here as a reference.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How satisfied are you with our product\/service?<\/li>\n\n\n\n<li>How would you rate your overall experience with us?<\/li>\n\n\n\n<li>Did our product\/service meet your expectations?<\/li>\n\n\n\n<li>What do you like the most about our product?<\/li>\n\n\n\n<li>Were your questions addressed promptly and effectively?<\/li>\n\n\n\n<li>How easy was it to browse our website?<\/li>\n\n\n\n<li>Was your order delivered in good condition?<\/li>\n\n\n\n<li>How likely are you to recommend our product\/service to others?<\/li>\n\n\n\n<li>How likely are you to purchase from us again?<\/li>\n\n\n\n<li>Were our promotional offers beneficial to you?<\/li>\n\n\n\n<li>What did you enjoy the most about our products\/service?<\/li>\n\n\n\n<li>In what areas do you think we could make improvements?<\/li>\n\n\n\n<li>Do you have any additional suggestions for us?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How not to ask customers for feedback<\/h2>\n\n\n\n<p>Anyways it&#8217;s tough to get feedback from the customers. But while opting for it make sure you avoid the below-mentioned points.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t make lengthy feedback forms that are time consuming to complete.<\/li>\n\n\n\n<li>Stop being pushy. Bombarding customers with too many popups for feedback collection will not work.<\/li>\n\n\n\n<li>In your feedback form, don\u2019t use complex words that are difficult to understand.<\/li>\n\n\n\n<li>Don\u2019t force customers to provide personal information if it isn\u2019t too necessary.<\/li>\n\n\n\n<li>Ask to-the-point questions. Don\u2019t make it vague, otherwise you will never get direct answers.<\/li>\n\n\n\n<li>Avoid designing your feedback questions in a way that subtly encourages only positive responses.<\/li>\n\n\n\n<li>Don\u2019t make it a mandate to complete all the fields in your feedback form.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How does REVE Chat help to collect instant customer feedback?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Collecting customer feedback helps you get outside your own comfort zone and see your product from the customer\u2019s perspective. Good feedback has the power to close the loop and build better relationships with your customers. While the feedback that you collect might not always be positive, it will help you to improve your business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Put insightful thought into crafting your questions so that you not only collect feedback but collect <\/span><b><i>valuable feedback. <\/i><\/b>REVE Chat is a great omnichannel customer engagement platform that helps to collect instant customer feedback on your website, mobile app and other social media platforms such Facebook, WhatsApp, Viber, Instagram and Telegram. Not only that, REVE Chat&#8217;s AI powered chatbots makes it completely automated for you. REVE Chat allows you to obtain client feedback to improve the loopholes in your business and improve brand credibility.<\/p>\n\n\n\n<p>Want to give it a try? <a title=\"Sign up\" href=\"https:\/\/www.revechat.com\/signup\/?utm_source=Blog&amp;utm_medium=Organic&amp;utm_campaign=InstantConversion&amp;utm_id=6.1&amp;utm_content=HowtoAskCustomerFeedback\" target=\"_blank\" rel=\"noopener\">Sign up<\/a> with REVE Chat today to avail a 14-day free trial!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs on <span style=\"font-weight: 400;\">getting feedback from clients<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. What are the most common methods of requesting feedback from customers?<\/h3>\n\n\n\n<p>Asking for feedback from your clients can be done in various ways such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online surveys<\/li>\n\n\n\n<li>Email surveys<\/li>\n\n\n\n<li>In-app surveys<\/li>\n\n\n\n<li>Interviews<\/li>\n\n\n\n<li>Social media polls<\/li>\n\n\n\n<li>Feedback forms<\/li>\n\n\n\n<li>During live chat sessions etc<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Why requesting feedback from customers is important?<\/h3>\n\n\n\n<p>Customer feedback is a great way to understand how your products or services are performing. No one can give you the right information except those who are using it- your customers. They are the ones who can provide a clear picture about whether your products are successful or not and what are the improvements areas to work further.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 14pt;\"><span style=\"color: #000000; font-family: Arial, sans-serif;\">3. How can you make your feedback more engaging?<\/span><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Here are some tips for you!<\/li>\n\n\n\n<li>Add a clear CTA (Call to Action)<\/li>\n\n\n\n<li>Make it to the point.<\/li>\n\n\n\n<li>Use an attractive layout.<\/li>\n\n\n\n<li>Keep the sentences short and simple.<\/li>\n\n\n\n<li>Provide a very simple interface to complete the submission process.<\/li>\n\n\n\n<li>Make it personalized.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. What should be your next steps once you get feedback from your customers?<\/h3>\n\n\n\n<p>It&#8217;s great to gather customer feedback but don\u2019t keep it aside. Just act on it. You can follow the below-mentioned steps.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thank your customers for sharing their valuable feedback with you.<\/li>\n\n\n\n<li>Analyze each feedback to find out common patterns and problems.<\/li>\n\n\n\n<li>Start working on further improvements and upgrades.<\/li>\n\n\n\n<li>Let your customers know about your recent improvements in services.<\/li>\n\n\n\n<li>Follow up with your customers if they are still facing issues or are happy about the upgrades.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. How should you handle negative feedback from your clients?<\/h3>\n\n\n\n<p>Feedback from your clients can be both positive and negative. Once you get some bad reviews, don\u2019t get disheartened. Take it positively and work hard to turn them into positive ones. Here are some useful tips for you!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When a customer is giving negative feedback, listen calmly, rather than being defensive.<\/li>\n\n\n\n<li>Offer the customer an apology and start working on the feedback.<\/li>\n\n\n\n<li>Take immediate steps to solve the matter.<\/li>\n\n\n\n<li>Once you have a solution, reach out to that customer to inform him that you have solved his issue.<\/li>\n\n\n\n<li>Never get hurt by negative reviews. Remember that such feedback always helps to improve more.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Just think without such information how businesses would struggle to figure out what\u2019s working what isn\u2019t and how they can improve their processes.&nbsp; Another important concern is how exactly you get your customers to share their honest feedback and what do you do with that information once you have it? As per Gartner, \u201cCompanies that [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":205322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[512,214,511,510],"class_list":["post-11514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-analyzing-customer-feedback","tag-ask-customer-for-feedback","tag-get-customer-feedback","tag-how-to-ask-for-feedback-from-customers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/11514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/comments?post=11514"}],"version-history":[{"count":19,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/11514\/revisions"}],"predecessor-version":[{"id":275775,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/11514\/revisions\/275775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media\/205322"}],"wp:attachment":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media?parent=11514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/categories?post=11514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/tags?post=11514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}