{"id":105919,"date":"2019-06-26T10:51:28","date_gmt":"2019-06-26T10:51:28","guid":{"rendered":"https:\/\/www.revechat.com\/?p=105919"},"modified":"2025-11-03T10:42:39","modified_gmt":"2025-11-03T10:42:39","slug":"cobrowsing-for-customer-service","status":"publish","type":"post","link":"https:\/\/www.revechat.com\/blog\/cobrowsing-for-customer-service\/","title":{"rendered":"How Co-Browsing Helps to Improve The Customer Service"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Modern customers expect more efficient service than before. They don&#8217;t just want friendly; they want to feel like the service has been personalized for them.&nbsp;<\/span><\/p>\n\n\n\n<p><b>89%<\/b><span style=\"font-weight: 400;\"> of consumers<\/span> <b>have switched to doing business with a competitor following a poor customer experience.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In today&#8217;s hyper-competitive business atmosphere, it\u2019s important to know the consequences of poor customer service interaction and the benefits of using digital engagement tools to make conversations effective. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses using co-browsing for <a href=\"https:\/\/www.revechat.com\/blog\/customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer service<\/a> can provide real time help by collaborating with the customers and deliver a virtual in person experience.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Knowing&nbsp;what is co-browsing and applying its benefits for customer support can make a huge difference. Hence, these departments should capitalize on live engagement technologies while navigating a complex customer-centric marketplace.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Challenges faced by contact center teams&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The&nbsp;digital transformation is reshaping customer expectations and maximizing business competition has made it harder for contact centers to meet customer expectations. Rising customer expectations result in increasing customer attrition.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Though contact centers are the front line of customer service many common challenges can stand in the way of top-tier customer support.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some of the major challenges that the call center executives have to face frequently:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Long wait times:&nbsp;<span style=\"font-weight: 400;\">Call center reps can handle one agent at a time hence, the queue time is longer and the customer declines due to frustration.<\/span><\/b><\/li>\n\n\n\n<li><strong>Multiple touchpoints:<\/strong>&nbsp;<span style=\"font-weight: 400;\">Agents can\u2019t identify the issue accurately as they can\u2019t see it as a result of which the number of touchpoints increases.<\/span><\/li>\n\n\n\n<li><strong>Communication issues:<\/strong>&nbsp;<span style=\"font-weight: 400;\">Customer support over the phone can lead to miscommunication. There are many things that can not be easily relayed properly.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>High service costs:&nbsp;<\/strong><span style=\"font-weight: 400;\">When solving a problem requires multiple touchpoints there is an increase in the customer service costs.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Co-browsing is a key tool that can solve some of the above contact center issues with live assistance and in a true sense can help to improve the overall support KPIs. With a co-browsing solution, call centers can add proactive support to their existing channels.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Key benefits of using co-browsing in customer service&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating <\/span><a title=\"happy customers\" href=\"https:\/\/www.revechat.com\/blog\/customer-happiness\/\"><span style=\"font-weight: 400;\">happy customers<\/span><\/a><span style=\"font-weight: 400;\"> just requires getting the basics right, specifically, what existing and potential customers need throughout their purchase journey. The customer support reps equipped with visual tools like co-browsing and live video can turn frustrated and stalled customer journeys into successful interactions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The significant benefits of co-browsing that can help businesses to deliver top-notch customer service are discussed below.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#step1\"><span style=\"font-weight: 400;\"> Deliver faster customer service solutions<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step2\"><span style=\"font-weight: 400;\">Continue conversations across messaging channels to website<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step2\"><span style=\"font-weight: 400;\"> Increase customer satisfaction scores<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step3\"><span style=\"font-weight: 400;\"> Reduce customer churn rate&nbsp;<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step4\"><span style=\"font-weight: 400;\"> Higher customer lifetime value (CLTV)<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step5\"><span style=\"font-weight: 400;\"> Seamless customer onboarding<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step6\"><span style=\"font-weight: 400;\"> Co-browsing secures customer data<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step7\"><span style=\"font-weight: 400;\"> No extra downloads to co-browse<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step8\"><span style=\"font-weight: 400;\"> Higher sales conversions &amp; ROI<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step9\"><span style=\"font-weight: 400;\"> Guide customers across their online journey<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step10\"><span style=\"font-weight: 400;\"> Boost support team productivity<\/span><\/a><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Let us discuss how the co-browsing benefits help to enhance the customer experience as well as business revenue.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\"><span style=\"font-weight: 400;\">1. Deliver faster customer service solutions<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Real time customer engagement is all about being able to see, engage, and resolve customer issues. Using the co-browsing tool goes a long way towards promoting first contact resolution (FCR) and reducing the number of touchpoints.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you empower your support team with visual engagement tools allow them to connect with customers at the right moment and diagnose the issue.&nbsp;<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/Faster-resolution-with-co-browsing.jpg\" alt=\"Faster resolution with co-browsing\" class=\"wp-image-204287\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/Faster-resolution-with-co-browsing.jpg 600w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/Faster-resolution-with-co-browsing-300x175.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It enables them to provide better, faster resolutions to the majority of support issues, thereby improving the first contact resolution metric significantly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is how co browsing solution helps to deliver faster solutions and improve the FCR metric<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Real time collaboration <\/b><span style=\"font-weight: 400;\">&#8211; The co-browsing tool allows agents to collaborate with customers by controlling their browser and guide them in accomplishing complex tasks.<\/span><\/li>\n\n\n\n<li><b>Identify issues faster<\/b><span style=\"font-weight: 400;\"> &#8211; Combine co-browsing and video chat to diagnose the root cause of the issue faster and provide an effective solution through personalized conversations.<\/span><\/li>\n\n\n\n<li><b>Reduce touchpoints<\/b><span style=\"font-weight: 400;\"> &#8211; Cobrowsing solution enables meaningful conversations and delivers effective solutions that reduce the number of touchpoints.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\"><span style=\"font-weight: 400;\">2. Continue conversations across messaging channels to website<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As an online business, your customer communication happens across multiple channels. Imagine your customer comes from Facebook messenger and needs real time support. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How would you handle the situation?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cobrowsing<\/span><span style=\"font-weight: 400;\">&nbsp;by code helps to continue the conversations from phone or messaging channels to the website via unique code without losing the previous conversation. It shortens your resolution time by collaborating with the same agent using code.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is how co-browsing by code can help you:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Continue conversation to the website<\/b><span style=\"font-weight: 400;\"> from the messaging channels or phone with the same agent without losing conversation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Help sales remotely by providing<\/span><b> instant assistance in filling up complex forms<\/b><\/li>\n\n\n\n<li><b>Improves first contact resolution <\/b><span style=\"font-weight: 400;\">by sharing the unique 5-digit code, to resolve issues in real time and reduce touchpoints<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Industries like<\/span><b> Banking &amp; Financial Services, Insurance, eCommerce, or Contact Center<\/b><span style=\"font-weight: 400;\"> can be immensely benefited by the <\/span><span style=\"font-weight: 400;\">co-browsing application<\/span><span style=\"font-weight: 400;\">&nbsp;to help their customers remotely.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Increase customer satisfaction scores<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Real time engagement is a <\/span><a title=\"powerful real-time concept\" href=\"https:\/\/www.forrester.com\/report\/Visual+Engagement+Drives+Relationships+And+Revenue+For+Customer+Service\/-\/E-RES137650\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">powerful real-time concept<\/span><\/a><span style=\"font-weight: 400;\"> that enables agents and customers to reduce conversation clutter, better understand each other, and drastically save time in problem resolution.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The ability to provide positive customer experiences with superior customer service is one of the best ways to drive customer loyalty.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adding the co-browsing tool to your customer service efforts, can improve the <a title=\"response time\" href=\"https:\/\/www.revechat.com\/blog\/response-time\/\">response time<\/a> and help you to gain an edge over your competitors. It facilitates hassle-free communication and real time collaboration to guide your customers through complex workflows.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How co-browsing helps to engage customers in contact centers and increase CSAT scores?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Drive a positive customer experience by effective solutions in the first contact.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Faster resolution results in higher customer satisfaction for the brand.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Develop a better understanding between customers &amp; agents during interactions.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Significantly reduce frustrating and stressful customer service situations.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\"><span style=\"font-weight: 400;\">4. Reduce customer churn rate&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the key reasons why customers churn is the lack of real time engagement. By using live tools like co-browsing, conversations can be meaningful.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Companies have experienced<\/b><b> 9.5X customer retention rates<\/b><b> after the adoption of digital channels to differentiate their customer service.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Co-browsing helps companies to successfully convert website visitors into buyers. It is also important to nurture, delight, and retain existing customers via smart customer service. It helps to <\/span><a href=\"https:\/\/www.revechat.com\/blog\/reduce-customer-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">reduce customer churn rate<\/span><\/a><span style=\"font-weight: 400;\"> significantly.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Key ways how cobrowsing helps preventing customer churn are as follows:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Assist your customers through complex forms or technical processes.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Educate them by providing the right information they are looking for.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strengthen relationships with better customer service communication<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Note<\/b><span style=\"font-weight: 400;\"> &#8211; Adding co-browsing as a customer engagement channel transforms the support experience into a better, simpler, more intuitive process.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step4\"><span style=\"font-weight: 400;\">5. Higher customer lifetime value (CLTV)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Implementing cobrowsing for customer service communications drives more meaningful customer engagement.&nbsp;<\/span><\/p>\n\n\n\n<p><b>A fully-engaged customer is likely to spend <\/b><b>20%<\/b><b> more on average throughout the lifetime of their brand relationship.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How does using co-browsing solution increase customer lifetime value (CLTV)?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Offer excellent customer service <\/b><span style=\"font-weight: 400;\">\u2013 Using co-browsing tools, help to collaborate with customers in real time, and provide effective solutions at the first touchpoint.<\/span><\/li>\n\n\n\n<li><b>Enhance customer onboarding process<\/b><span style=\"font-weight: 400;\"> \u2013 Co-browsing and video chat together is the best way to onboard customers by creating a personal experience that creates positive brand sentiment.<\/span><\/li>\n\n\n\n<li><b>Personalize customer experiences <\/b><span style=\"font-weight: 400;\">\u2013 With co-browsing, agents can customize their advice and feedback to suit each person\u2019s specific problems.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">By offering experiences that are tailored to their specific needs is an effective way of increasing retention rates and supplementing CLTV.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step5\"><span style=\"font-weight: 400;\">6. Seamless customer onboarding<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Usually, businesses that are difficult to learn during onboarding, tend to lose potential customers. To ensure that you gain more and more customers, you need to put the right onboarding support systems in place, like co-browsing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The co-browsing tool helps to give a complete product tour to your customers. It improves product understanding for the customers to make quick decisions for their business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When customers explore your product, they need help in taking actions on how to integrate or analyze data. Your product support team can provide an interactive demo to them on how to use the product efficiently.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How co-browsing benefits the onboarding process.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Respond to issues in real time, so that customers don\u2019t have to wait.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Save plenty of time that is usually spent in miscommunication.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Deliver impressive product demos and help customers get set up.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offer prompt resolution to customer queries and doubts before\/during onboarding.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">All the pain points during customers onboarding can effectively be resolved using collaborative browsing. Essentially co-browsing behaves as a high-impact tool to increase conversions, grow revenue, and reduce operational costs.<\/span><\/p>\n\n\n\n<p><strong>Best practice:&nbsp;<\/strong>If you are a SaaS product or any other business where you need to help your customers with product demos or customer onboarding then co-browsing can be your right tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step6\"><span style=\"font-weight: 400;\">7. Co-browsing secures customer data<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Studies<\/span><span style=\"font-weight: 400;\"> show that many internet users are making continuous efforts to stay anonymous online and to stay protected. Co-browsing software is a complete package of important features that helps to deliver better customer service.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Data masking is one of the key features that allow customers to control the support agent\u2019s access to sensitive information. Co-browsing assures utmost security to the conversations and sensitive information (such as credit card\/personal details or login credentials) during the live sessions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The customers need to approve the request before the agents can start the co-browsing session. All the customer data is completely protected and is not stored on any devices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">During the co-browse session:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Customer support agents can view only the browser screen<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The customers can also restrict the agent from accessing other tabs that contain sensitive information.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, a field that requires you to enter your credit card details will be a sensitive field you don\u2019t want to expose.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step7\"><span style=\"font-weight: 400;\">8. No extra downloads to co-browse<\/span><\/h3>\n\n\n\n<p><b>Co-browsing is an advanced solution that is powered by WebRTC (Web Real Time Communication) technology.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">WebRTC based co-browsing solution requires no installations or plugins, which means customers can collaborate in real time with the agents without any hassle.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It means no matter from what device customers access your website, they can quickly have a cobrowsing session with your customer service agent if they have challenges using your product, technical issues, or filling up forms\/applications.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Faster and interactive engagement delivers a better contextual experience to the customers who look for instant in-context communication while browsing your website.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step8\"><span style=\"font-weight: 400;\">9. Higher sales conversions &amp; ROI<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses witness an <\/span><a title=\"increase in their conversion rates by up to 2.5X\" href=\"https:\/\/servicecloud.custhelp.com\/app\/answers\/detail\/a_id\/1399\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">increase in their conversion rates by up to 2.5X<\/span><\/a><span style=\"font-weight: 400;\"> by using visual tools like co-browsing to deliver high-end customer service.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With customers running into fewer issues, they are less likely to abandon and drop off. It means greater customer satisfaction which, in turn, means they will respond to calls-to-action with increased frequency. In other words, better conversion rates.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"660\" height=\"402\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/benefits-of-co-browsing-1.png\" alt=\"benefits of co-browsing\" class=\"wp-image-204292\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/benefits-of-co-browsing-1.png 660w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/benefits-of-co-browsing-1-300x183.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Simply by engaging with them at the right time and guiding them through tricky stages of the process, agents can improve conversion rates and encourage repeat sales by upselling and cross-selling products or services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How does co-browsing help to increase conversions?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Reduce sales cycle <\/b><span style=\"font-weight: 400;\">\u2013 Agents can collaborate with customers in real time and assist them in filling up complex forms for faster check out.<\/span><\/li>\n\n\n\n<li><b>Provide product demos<\/b><span style=\"font-weight: 400;\"> \u2013 With co-browsing, product demos can be made more convincing for the customer.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step9\"><span style=\"font-weight: 400;\">10. Guide customers across their online journey<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer satisfaction is a priority for any business and co-browsing goes a long way in this regard. With 90% of customer&#8217;s interactions begin after using a product on a company\u2019s website, a large part of their customer journey context is wrapped up in their browsing session.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses using cobrowsing enjoy <\/span><b>10%<\/b><b> year-on-year growth compared to 6.2% for those without cobrowsing.<\/b><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"702\" height=\"300\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/How-co-browsing-works-in-a-call_contact-center.png\" alt=\"co-browsing to guide customers in their online journey\" class=\"wp-image-105924\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/How-co-browsing-works-in-a-call_contact-center.png 702w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/How-co-browsing-works-in-a-call_contact-center-300x128.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Co-browsing solution helps to guide customers across their journey and deliver a <\/span><span style=\"font-weight: 400;\">superior customer service<\/span><span style=\"font-weight: 400;\"> experience. Whether it is a complex form fill-up or any technical query, combining co-browsing with video chat can handle it effectively.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The customers get effective support rather than typing out questions or trying to explain their problem verbally on the phone but also are guided successfully to get the problem to be fixed.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step10\"><span style=\"font-weight: 400;\">11. Boost support team productivity<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Co-browsing solutions are being extensively used by software-as-service (SaaS) companies. The support agents can click on, scroll down to or highlight any information on the customer\u2019s screen.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using co-browsing for customer service allows agents to annotate the customer\u2019s view of the website, overlay documents, as well as insert demo videos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hence, it has also great potential to hasten up the onboarding process or provide help with installation, troubleshooting, maintenance, or upgrading.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How does co-browsing tool help in increasing team productivity?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">By getting a closer view of the problem in real time helps to resolve it faster. It allows the agents to <\/span><b>handle maximum conversations<\/b><span style=\"font-weight: 400;\"> successfully.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifying the root cause of the issue helps to<\/span><b> close the conversation effectively<\/b><span style=\"font-weight: 400;\">. It reduces the number of touchpoints and improves the agent\u2019s performance.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Significantly <\/span><b>improve the key customer service metrics<\/b><span style=\"font-weight: 400;\"> like total issues resolved, average resolution time, lesser touchpoints.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses using cobrowsing for customer service not only increases team productivity at the same time delivers a superior customer service experience.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Impact of co-browsing on customer service metrics&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies are using cobrowsing solution as it enables real time digital interaction with higher efficiency. Businesses view <\/span><b>customer experience management (CEM) as a blend of processes and technology<\/b><span style=\"font-weight: 400;\">. It impacts both the service quality and positively meeting the <\/span><a title=\"customer service metrics and KPIs\" href=\"https:\/\/www.revechat.com\/blog\/customer-service-kpi\/\"><span style=\"font-weight: 400;\">customer service metrics and KPIs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are the how the key metrics that are directly influenced by using cobrowsing for customer service.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span style=\"font-weight: 400;\">Improve <\/span>First Contact Resolution (FCR) <span style=\"font-weight: 400;\">by identifying the issue in the first contact and deliver an effective solution.<\/span><\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Deliver higher <\/span><strong>Customer Satisfaction Score (CSAT)<\/strong> <span style=\"font-weight: 400;\">by offering real time personalized solutions to the customers.<\/span><\/li>\n\n\n\n<li><strong>Reduce the total touchpoints<\/strong> <span style=\"font-weight: 400;\">by the right identification of the issue in the first go and providing accurate solutions.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Positively impact&nbsp;<\/span><strong>Average Resolution Time (ART)<\/strong> <span style=\"font-weight: 400;\">by improving the resolution process by guiding them through complex form fill-ups in real time.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Key Industries to use co-browsing for customer support&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Co-browsing software is not restricted to any specific industry. It can help different industrial sectors and accelerate growth and efficiency. Some of the important ones that use co-browsing for customer service are as follows.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"736\" src=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/Cobrowsing-impacts-the-customer-service-metrics.png\" alt=\"Cobrowsing impacts the customer service metrics\" class=\"wp-image-204436\" srcset=\"https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/Cobrowsing-impacts-the-customer-service-metrics.png 800w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/Cobrowsing-impacts-the-customer-service-metrics-300x276.png 300w, https:\/\/www.revechat.com\/wp-content\/uploads\/2019\/06\/Cobrowsing-impacts-the-customer-service-metrics-768x707.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Banking, Financial Services, and Insurance (BFSI)<\/b><span style=\"font-weight: 400;\"> &#8211; Banks can provide faster solutions to their customers in real time and improve resolution time. The sales cycle can be shortened by knowing the problem clearly and deliver effective solutions in the first contact<\/span><\/li>\n\n\n\n<li><b>Contact centers<\/b><span style=\"font-weight: 400;\"> &#8211; Co-browsing solution allows call centers to add proactive support to their existing channels. It seamlessly integrates with the existing call center systems without changing the system flow and delivers better live assistance to the customers.<\/span><\/li>\n\n\n\n<li><b>Field services <\/b><span style=\"font-weight: 400;\">&#8211; Co-browsing tool empowers your technicians with visual guidance to increase first-time fix rates while ensuring their safety. It drives the enablement of your customer support team.<\/span><\/li>\n\n\n\n<li><b>Retail sector <\/b><span style=\"font-weight: 400;\">&#8211; Customer experience plays an important role in the retail sector. Co-browsing allows the agents to view the same page in real time as the customer. It helps in upselling and cross-selling to existing customers and mass purchase deals.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Co-browsing is a must-have for excellent customer support<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Using cobrowsing for customer service is not a perk, but it is a necessity. Visual customer engagement technology like co-browsing helps businesses increase customer retention rates significantly. Co-browsing is an important toolkit to deliver \u2018<\/span><b>that unique experience<\/b><span style=\"font-weight: 400;\">\u2019 to your customers. You can deliver a long-lasting impression by combining co-browsing with live chat and video chat.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In case you are worried about the rise in customer complaints, lack of revenue growth, or decreased team productivity, it\u2019s high time that you adopt co-browsing as a part of your customer engagement strategy. Surely, you will witness a steady improvement in all the performance parameters of your business.<\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern customers expect more efficient service than before. They don&#8217;t just want friendly; they want to feel like the service has been personalized for them.&nbsp; 89% of consumers have switched to doing business with a competitor following a poor customer experience. In today&#8217;s hyper-competitive business atmosphere, it\u2019s important to know the consequences of poor customer [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":204435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,395],"tags":[794,793,791,792],"class_list":["post-105919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","category-customer-satisfaction","tag-co-browsing-for-call-center","tag-co-browsing-for-contact-center","tag-cobrowsing-for-customer-service","tag-cobrowsing-for-customer-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/105919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/comments?post=105919"}],"version-history":[{"count":9,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/105919\/revisions"}],"predecessor-version":[{"id":276430,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/posts\/105919\/revisions\/276430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media\/204435"}],"wp:attachment":[{"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/media?parent=105919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/categories?post=105919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revechat.com\/wp-json\/wp\/v2\/tags?post=105919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}